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Purified Hallyu Endorsements In Malaysia
February 5, 2021
SK Holdings' Malaysian based subsidiary SK magic has secured an endorsement deal with South Korean actor Park…
Apple Rolls Out Another Chinese New Year Short
February 3, 2021
Ahead of Chinese New Year, Apple has collaborated with American-Chinese director Lulu Wang on “Nian”, a…
Man City Expands Commercial Presence In China
January 30, 2021
Manchester City have collaborated with Chinese payment platform Alipay to launch a new one-stop ecommerce and…
Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
Japanese Gaming Giant Konami Renews Asian Football Deal
January 27, 2021
Japanese video game giant Konami has renewed a deal with the Asian Football Confederation (AFC) for the…
LD Sports Seals Regional Deal With Inter Milan
January 22, 2021
Serie A’s Inter Milan has sealed a regional sponsorship deal with Chinese marketing, entertainment and sports content agency LD…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
South Asian Entertainment Giant Eros Backs T10 Cricket Tournament
January 20, 2021
Eros Now, the streaming arm of South Asian entertainment player Eros, has deepened its ties with…
Louis Vuitton Seals Unusual Deal with Naomi Osaka
January 16, 2021
Luxury label Louis Vuitton - not known for its sponsorship investments - has secured a 7-figure…
Major Esport Tournament in China Bags A Slew Of New Deals
January 15, 2021
League of Legends Pro League (LPL) Spring Split in China has garnered a slate of new…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
Prudential Invests In K-Pop With SuperM Collab
January 8, 2021
The Asian arm of insurer Prudential has become the first life insurance company in Asia Pacific…
Lazada Woos Young Singaporeans With SGAG Branded Content Play
January 6, 2021
SGAG, the Singaporean spin-off of humorous digital media platform 9GAG, has partnered Lazada to provide weekly…
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Hisense Deepens Football Sponsorship; Partners Leeds
December 10, 2020
Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…
India’s Mankind Pharma Bets On Celebrity Endorsements
December 3, 2020
Indian pharmaceutical company Mankind Pharma has recently secured endorsement deals with two major Indian movie stars.…
Jollibee Renews Interest In Branded Content With TikTok
November 27, 2020
Filipino fast food chain Jollibee is collaborating with creative agency BBH Singapore on #JolliEverAfter, its latest…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
ONE Championship Expands Facebook Content Partnership
November 20, 2020
Singapore-based MMA organisation ONE Championship has secured an expansive, global deal with Facebook that includes exclusive…
New Personal Hygiene Brand Vize Ties Up With Virat Kohli
November 19, 2020
Vize, a new healthcare and sanitation from India, has negotiated a brand endorsement deal with cricket…
Malaysian Coffee Co. Keeps ASEAN Esports Gamers Gaming!
November 13, 2020
The local Malaysian brand, Chek Hup Coffee, has negotiated a landmark sponsorship deal with the Malaysian…
Chinese Energy Drink Upgrades From Local To Global With FIBA
November 6, 2020
Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…
Branded Content Still A Backbone Of Singapore Tourism Board’s Destination Marketing
November 6, 2020
The Singapore Tourism Board (STB) is set to unveil another branded content series as part of…
Rakuten Backs FC Barcelona For One More Season
November 5, 2020
Japanese ecommerce leader Rakuten has renewed its shirt sponsorship deal with FC Barcelona for the 2021/2022…
Emerging Fantasy Gaming Brand Replaces Nike as Indian Cricket Kit Sponsor
November 5, 2020
A local brand with no roots in the sporting apparel world has replaced Nike as the…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
Clear Shampoo Partners Big Data Football Predictor In Indonesia
October 30, 2020
Unilever-owned shampoo brand Clear has backed the world’s “smartest” football pundit in Indonesia, in a landmark marketing…
AIA Rolls Out Fresh Spurs-Themed Branded Content Series For Asia
October 29, 2020
Insurance giant AIA is poised to leverage on its partnership with English Premier League club Spurs…
Indian Super League (ISL) Club Mumbai City Scores Puma Kit Deal
October 23, 2020
Ahead of the 2020/21 Indian Super League (ISL) season, Mumbai City Football Club has announced a…
