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KBA becomes PyeongChang 2018 bid partner
January 12, 2011
The Korean Broadcasters Association (KBA) has become a sponsor of the PyeongChang 2018 Olympic and Paralympic Winter Games Bid Committee. As part of the deal, KBA will offer…
UNIQLO CO sign apparel deal with Nishikori
January 11, 2011
Japanese apparel retailer, UNIQLO Co has signed leading Japanese men’s tennis player, Kei Nishikori as a brand ambassador. The deal is for five years and will see Nishikori…
MasterCard sponsors Beijing Olympic basketball venue
January 11, 2011
MasterCard has become the naming rights sponsor of Beijing's Wukesong Areana, the basketball venue for the 2008 Olympic Games.
Sports Revolution opens Bangkok office
January 10, 2011
UK football stadium media rights owner, Sports Revolution, is expanding into Asia and has opened an office in Bangkok. According to the company, the new office will better…
Sinopec expands athletics deal
December 22, 2010
China Petroleum and Chemical Corporation (Sinopec) has extended its sponsorship of the International Association of Athletics Federations (IAAF) for a further five years. The company became the first…
Eximbank becomes V-League naming rights sponsor
December 22, 2010
The Vietnam Football Federation (VFF) has secured commercial bank Eximbank (Vietnam Export Import Bank) as the new naming rights sponsor of its national competition the V-League. The three-year…
Merry Christmas from Asia Sponsorship News
December 22, 2010
The team at Asia Asia Sponsorship News wishes you a Merry Christmas and a Happy New Year. This is our last update for 2010. We'll be back in…
AirAsia becomes major sponsor of the Philippine Patriots
December 21, 2010
Low coast carrier, AirAsia, has increased its sponsorship of the ASEAN Basketball League by becoming a major sponsor of the 2009-10 ASEAN championship team the Philippine Patriots. As…
Korea to ease television advertising regulations
December 21, 2010
Korea looks set to ease regulations preventing terrestrial television from running commercial breaks in a move which could see the country’s advertising sector almost double to 13.8 trillion…
Baller backs Tokyo Poker tour
December 21, 2010
Singapore based poker magazine, Baller has become a major sponsor of the Tokyo Poker Tour, the leading poker tournament in Japan. The tournament was launched earlier in the…
