Deals

Hero Honda strike largest IPL team deal with Mumbai Indians

March 9, 2011

Hero Honda Motors has become a major sponsor of the Mumbai Indians Indian Premier League (IPL) franchise. As part of the deal, Hero Honda will receive branding on…

One World Sports to cover AFC Champions League in North America

March 8, 2011

The Asian Football Confederation (AFC) Champions League will be broadcast in North America by One World Sports following a new deal brokered by World Sports Group, AFCâ€™s exclusive…

Telekom Malaysia sponsors cycling championships

March 8, 2011

Telekom Malaysia has become the major of the Tour of Malaysia cycling championship which will take place from March 8 to 13. As part of the deal Telekom…

100Plus renews Malaysian football development sponsorship

March 8, 2011

Malaysian isotonic drink brand, 100 Plus has renewed its major sponsorship of the Minister of Education League Cup for a further three years. Minister of Education League Cup…

UBS becomes Chinese Formula 1 sponsor

March 7, 2011

Financial services company UBS has become the naming rights sponsor of the Chinese Formula 1 through its China division which has offices in Guangzhou, Beijing and Shanghai. The…

China Unicom returns to top flight table tennis

March 7, 2011

China Unicom has become a major sponsor of the 2011 World Table Tennis Championships which will be held in Rotterdam in May 2011. In a deal brokered by…

SingTel renews Formula 1 deal for two more years

March 3, 2011

SingTel has renewed its title sponsorship of the Singapore Formula 1 Grand Prix for two years. SingTel was the inaugural Singapore Formula 1 Grand Prix sponsor in 2008…

Three news sponsor for Handa Senior World Champs

March 1, 2011

Rolex, Land Rover and CNN have become official sponsors of the ISPS Handa Senior World Championship golf tournament. They join title sponsor, ISPS (International Sport Promotion Society) and…

Red Bull signs deal with Infiniti

March 1, 2011

Japanese automotive brand, Infiniti, which is the luxury car division of Nissan, has become a sponsor of the Red Bull Formula 1 team. The company is expanding to…

Hyundai Oilbank becomes K-League sponsor

February 28, 2011

Korean, petroleum and refinery company, Hyundai Oilbank, has become the title sponsor of the Korean soccer league, the K-League. As the naming rights sponsor, Hyundai Oilbank will receive…