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AirAsia extends Malaysian Formula One Team deal for a year
January 4, 2012
AirAsia has renewed its sponsorship of the 1Malaysia Formula One Racing Team for a further year.
Maybank leverages badminton sponsorship through community program
January 3, 2012
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad) has leveraged its sponsorship of the Badminton Association of Malaysia (BAM) through a community initiative involving two…
Retailer Giant renews yachting Malaysian regatta sponsorship
January 2, 2012
Malaysian retailer, GCH Retail (Malaysia), through its brand Giant, has renewed its sponsorship of the Royal Langkawi International Regatta that will be held Jan 9-14 in Kuah, Langkawi.
KTM to leverage Dakar Rally in Malaysia
December 30, 2011
Motorcycle manufacture KTM is sponsoring a national forum on Malaysia called Malaysia NO1 and hopes to capitalise on the country's interest in the 2012 Dakar Rally.
Gosen increases sponsorship of Penang badminton
December 29, 2011
Japanese sports equipment and apparel company, Gosen Japan has renewed and increased its sponsorship of the Penang Badminton Association.
Dentsu sponsorship Vietnamese football
December 28, 2011
Japanese media company, Dentsu has become a major sponsor of the Vietnam Football Federation (VFF) and will pay US$1.65 to back the country's national football team for a…
Red Bull sponsors Chinese beach volleyball Olympic squads
December 27, 2011
Energy Drink Red Bull has become a major sponsor of the Chinese Beach Volleyball and will back the national teams at next year's London Olympic Games.
Vietnam condemns Dow Chemical London Olympics sponsorship
December 23, 2011
Lobby group the Vietnam Association for Victims of Agent Orange/Dioxin (VAVA) has joined India in calling for the Dow Chemical's sponsorship of next year's Olympic game to be…
Tsingtao sponsors Miami HEAT
December 22, 2011
Chinese beer company, Tsingtao has become a sponsor of the American NBA team the Miami HEAT and plans to leverage the sponsorship through a deal it has with…
Developers pull the plug on HK NYE fireworks sponsorship
December 21, 2011
Property development companies, Sun Hung Kai Properties and Henderson Land Development have ended their major sponsorships of Hong Kong’s New Years Eve celebrations which will see the event…
