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FxPro becomes AFC major sponsor
April 13, 2011
Cyprus head quartered financial services company, FxPro Financial Services, has become an official partner of the Asian Football Confederation (AFC) Champions League in a deal brokered by sport…
Mixed reaction to IPL dual sponsorship ruling
April 12, 2011
Many existing India Premier League (IPL) sponsors have criticised the League's decision to allow different major jersey sponsors for home and away matches. IPL chief operating office, Sundar…
Aircel signs landmark IPL deal
April 12, 2011
Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…
PetroVietnam backs Vietnamese beach volleyball
April 11, 2011
Vietnam Oil and Gas Group (PVN), also known as PetroVietnam, has become a major sponsor of beach volleyball and will fund Viet Nam Volleyball Federation training and competitions…
Sponsors turn off by Asian golf in-fighting
April 7, 2011
The head of the Asia Tour golf, Kyi Hla Hanu, said that sponsors of golf in Asia are being turned away from lucrative sponsorships because of the in-fighting…
CSL hopeful of new title sponsors following Pirelli withdrawal
April 7, 2011
The Chine Super League is hoping to secure a new major sponsor following the eleventh-hour decision by former major sponsor, Italian type brand Pirelli, to not renew its…
Volkswagen promotes electric vehicle fleet through National Museum of China deal
April 6, 2011
Auto manufacturer, Volkswagen, has become a major sponsor of the National Museum of China and will launch a fleet of electric vehicles in Beijing as part of the…
Liverpool sponsor want more Asia focus
April 6, 2011
The major sponsor of English Premier League club Liverpool, Standard Chartered is keen for the club to sign more players from Asia so it can boost its appeal…
AIA sponsors Thai football
April 1, 2011
American International Assurance has become a major sponsor of the Thai Premier League football competition. As part of the deal AIA will equally sponsor 13 football teams and…
CIMB extends squash sponsorship program in Malaysia
March 30, 2011
South East Asian Banking group CIMB has renewed its sponsorship of two Malaysia squash tournaments for a further two years. CIMB will remain the naming rights sponsor of…
