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Maxxis expands international portfolio through Knicks deal
February 21, 2012
Taiwanese tyre brand, Maxxis, has expanded its international sports sponsorship portfolio through a new deal with the New York Knicks National Basketball Association (NBA) team.
adidas does deal with Singapore Sports School
February 20, 2012
Sports equipment and apparel brand, adidas, has deepened its connection to football in Singapore through a unique deal with the Singapore Sports School.
UPS continues backing of Philippines hot air balloon festival
February 17, 2012
Logistics company, UPS was the major sponsor of the Philippine International Hot Air Balloon Fiesta that was held this month.
Asian Poker Tour back Chinese tournament
February 16, 2012
The only officially recognised poker tournament in China, China Poker Carnival (CPC), has secured Asian Poker Tour (APT) as a major sponsor of an event to be held…
Manulife sponsors grassroots skiing
February 15, 2012
Japanese insurance company, Manulife Life Insurance Company has become a major sponsor of grassroots skiing in Japan and sponsored the 49th National Junior High School Alpine Ski tournament…
Gatorade sponsors tenpin bowling in Malaysia
February 14, 2012
Energy drink brand Gatorade has become a major sponsor of the Malaysian Tenpin Bowling Congress and will be its official isotonic sports drink and partner of its national…
Karooda Group sponsors Ragama Cricket
February 13, 2012
Diversified investment company, Karooda Group, has become a major sponsor of the Ragama Cricket Club, which competes in Sri Lanka’s professional cricket competition.
Sahara renews hockey deal as it exits cricket
February 10, 2012
Major sponsor of sport in India, Sahara has renewed its sponsorship with Hockey India and is likely to sever or significantly reduce its links to cricket in the…
Herbalife expands ambassador program in India
February 8, 2012
Nutrition company, Herbalife has signed Indian squash player and women’s world number 15, Dipika Pallikal as a global brand ambassador.
Proton renews sponsorship of Le Tour de Langkawi
February 7, 2012
Malaysian automotive manufacturer, Proton, has renewed its sponsorship of Asia's largest cycling event, Le Tour de Langkawi and will be a partner it for the 17th consecutive year.
