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Gatorade to partner Malaysian Basketball
May 5, 2011
Isotonic drink, Gatorade has become a major sponsor of the Malaysian Basketball Association. The three year cash and in-kind sponsorship will cover the all national teams and the…
Nike renews India cricket deal for five years
May 2, 2011
Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…
SBS extends OneAsia broadcast deal
May 2, 2011
South Korean broadcaster, SBS, has renewed its broadcast arrangements with the OneAsia golf tour for a further five years. All OneAsia tournaments will be broadcast live on the…
Multi-platform coverage of OneAsia tour through One World Sport deal
April 28, 2011
Sports broadcaster, One World Sports, has acquired the North American media rights to the OneAsia golf tour and will broadcast the tour across multiple platforms as part of…
Tseng accepts sponsorship without citizenship clause
April 28, 2011
Taiwan female golfing sensation, Yani Tseng, has signed a major deal with Beijing based property developer, Reignwood Group, but will remain a Taiwanese citizen. As last year, Tseng…
Rolex becomes Asian Tour sponsor
April 26, 2011
Watch brand, Rolex, has increased its sponsorship of golf through a new deal with the Asian Tour. Rolex involvement as a golf sponsor dates back to the 1960s…
Marriot and Starwood sponsor IPL
April 22, 2011
Hotel operators, Marriot and Starwood have become sponsors of Indian Premier League franchises. The Marriott India Hotels Resorts will sponsor the Rajasthan Royals while Starwood Hotel & Resorts…
i-CABLE secure UEFA broadcast rights
April 21, 2011
Hong Kong based cable TV and internet company i-CABLE, has secured the exclusive broadcast rights to the UEFA Champions League and the UEFA Europa League in Hong Kong.…
Title sponsor apologies for poor event delivery and offers registration refund
April 19, 2011
Battery brand, Energizer, has made a public apologise for the poor management of the recent Night Race 2011 held at Malaysia's Sepang International Circuit of which it was…
Max New York Life expands IPL sponsorship through Pune Warriors deal
April 15, 2011
Max New York Life Insurance, a joint venture between Max India Limited and New York Life International, has become the principal sponsor of the Pune Warriors Indian Premier…
