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CSL hopeful of new title sponsors following Pirelli withdrawal
April 7, 2011
The Chine Super League is hoping to secure a new major sponsor following the eleventh-hour decision by former major sponsor, Italian type brand Pirelli, to not renew its…
Volkswagen promotes electric vehicle fleet through National Museum of China deal
April 6, 2011
Auto manufacturer, Volkswagen, has become a major sponsor of the National Museum of China and will launch a fleet of electric vehicles in Beijing as part of the…
Liverpool sponsor want more Asia focus
April 6, 2011
The major sponsor of English Premier League club Liverpool, Standard Chartered is keen for the club to sign more players from Asia so it can boost its appeal…
AIA sponsors Thai football
April 1, 2011
American International Assurance has become a major sponsor of the Thai Premier League football competition. As part of the deal AIA will equally sponsor 13 football teams and…
CIMB extends squash sponsorship program in Malaysia
March 30, 2011
South East Asian Banking group CIMB has renewed its sponsorship of two Malaysia squash tournaments for a further two years. CIMB will remain the naming rights sponsor of…
Panasonic backs Vietnam national football squads
March 30, 2011
Panasonic Vietnam has become a major sponsor of the Vietnam Football Federation and will back the country's men's and women's Olympic football teams for the next two years.…
ELTA Technology secure London 2012 broadcast deal
March 25, 2011
Internet television company ELTA Technology has secured the broadcast and exhibition rights for the London 2012 Olympic Games for Taiwan. The deal covers Games broadcast on free-to-air television,…
Infront renegotiates Asian and Middle East Superbikes broadcast deals
March 25, 2011
Sports marketing and media company, Infront Sports & Media has extended the broadcast arrangements for the FIM Superbike World Championship for Asia and the Middle East. The whole…
Naked Comms opens Singapore office
March 24, 2011
Australian integrated marketing and communications company, Naked Communications is expanding into Asia and has opened an office in Singapore. The Singapore office will be headed by Imogen Hewitt…
Xtep reports impressive figures on the back of strong 2010 sponsorship campaigns
March 23, 2011
Chinese sporting apparel company and prolific sport sponsor, Xtep has increased revenue by 25.7% to RMB4,457 million in 2010. The company’s annual results also show operating profit surged…
