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Yingli Green Energy signs up as 2014 World Cup sponsor
June 9, 2011
Chinese solar energy company, Yingli Green Energy has followed up its sponsorship of the 2010 FIFA World cup in South Africa by becoming a major sponsor of the…
AirAsia renews British Moto GP deal
June 9, 2011
Air Asia continues to expand its global sponsorship portfolio and has renewed its sponsorship of the British Motor Grand Prix for a further three years. The company became…
Singha renews major sponsorship of Thailand Open golf
June 7, 2011
Thai beer brand Singha has renewed its sponsorship of the Thailand Open golf tournament which as a result of the increased sponsorship has a total prize pool of…
Standard Chartered signs record breaking marathon deal
June 7, 2011
Financial services company, Standard Chartered Bank, has renewed its sponsorship of Marathon Singapore in what is believed to be the largest sponsorship of its type in Singapore. The…
Volkswagen expands China sponsorship through new series
June 1, 2011
German auto manufacturer, Volkswagen, is expanding its sponsorship program in China through an expanded deal with the Scirocco R-Cup motor racing competition. The Scirocco R-Cup series is a…
Student outrage over university building sponsorship
May 31, 2011
The Tsinghua University has been forced to remove sponsorship signage on a building within its campus following a widespread student protest over the appropriateness of the sponsorship. The…
Heineken renews UEFA Champions League deal
May 31, 2011
Dutch beer brand, Heineken, has renewed its sponsorship of the UEFA Champions League for a further three years and will continue to build brand awareness in Asia through…
AirAsia spends US$3.1 million on Team Lotus sponsorship
May 27, 2011
Details of a new US$3.1 million sponsorship deal between AirAsia and Formula 1 team, Team Lotus, have been reported. The new multi-million dollar deal commenced yesterday (26th May…
IMG / CCTV joint venture to manage China Touring Cars Championship
May 25, 2011
International sports marketing and media agency, IMG has deepened it relationships with China Central Television (CCTV) to include the China Touring Car Championship (CTCC). The agency has formed…
IEC Sports picks up rights to six WTA events
May 25, 2011
Sports marketing and media consultancy, IEC Sports has secured the television rights for six World Tennis Association (WTA) tournaments in the Asia Pacific region for 2011. The new…
