Deals

Rolex becomes Asian Tour sponsor

April 26, 2011

Watch brand, Rolex, has increased its sponsorship of golf through a new deal with the Asian Tour. Rolex involvement as a golf sponsor dates back to the 1960s…

Marriot and Starwood sponsor IPL

April 22, 2011

Hotel operators, Marriot and Starwood have become sponsors of Indian Premier League franchises. The Marriott India Hotels Resorts will sponsor the Rajasthan Royals while Starwood Hotel & Resorts…

i-CABLE secure UEFA broadcast rights

April 21, 2011

Hong Kong based cable TV and internet company i-CABLE, has secured the exclusive broadcast rights to the UEFA Champions League and the UEFA Europa League in Hong Kong.…

Title sponsor apologies for poor event delivery and offers registration refund

April 19, 2011

Battery brand, Energizer, has made a public apologise for the poor management of the recent Night Race 2011 held at Malaysia's Sepang International Circuit of which it was…

Max New York Life expands IPL sponsorship through Pune Warriors deal

April 15, 2011

Max New York Life Insurance, a joint venture between Max India Limited and New York Life International, has become the principal sponsor of the Pune Warriors Indian Premier…

FxPro becomes AFC major sponsor

April 13, 2011

Cyprus head quartered financial services company, FxPro Financial Services, has become an official partner of the Asian Football Confederation (AFC) Champions League in a deal brokered by sport…

Mixed reaction to IPL dual sponsorship ruling

April 12, 2011

Many existing India Premier League (IPL) sponsors have criticised the League's decision to allow different major jersey sponsors for home and away matches. IPL chief operating office, Sundar…

Aircel signs landmark IPL deal

April 12, 2011

Mobile telecommunications company, Aircel has renewed its major sponsorship of the Chennai Super Kings Indian Premier League franchise in a deal reported to be the most lucrative in…

PetroVietnam backs Vietnamese beach volleyball

April 11, 2011

Vietnam Oil and Gas Group (PVN), also known as PetroVietnam, has become a major sponsor of beach volleyball and will fund Viet Nam Volleyball Federation training and competitions…

Sponsors turn off by Asian golf in-fighting

April 7, 2011

The head of the Asia Tour golf, Kyi Hla Hanu, said that sponsors of golf in Asia are being turned away from lucrative sponsorships because of the in-fighting…