Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Korean media company launches motor racing team
June 23, 2011
Korean media and communications company, Dong-A Media Group, has invested in a motor racing team which it hopes will generate new content for the company. The team is…
ESPN Star Sports secures Asia La Liga broadcast rights
June 22, 2011
ESPN STAR Sports has acquired the exclusive live rights to broadcast La Liga, the Spanish football championships, into Asia for the next three years. The deal covers 18…
ANTA Sports leverages sponsorships at Olympic Day Run
June 21, 2011
Chinese sporting equipment and apparel company, ANTA Sports Products has leveraged many of its sponsorships at the Olympic Day Run in China this week. Events were organised by…
Mizuno to sponsor rugby in China
June 20, 2011
Japanese sporting apparel brand, Mizuno has become a major sponsor of rugby union in China through a deal with the Chinese Rugby Association. Reports say that organised rugby…
GE becomes Team Lotus premium partner
June 16, 2011
Team Lotus, has signed GE as a premium partner in a deal that will give the Formula One team a major boost in research and development. The deal…
Wilson renews Malaysia Open tennis deal
June 16, 2011
Sports equipment and apparel company, Wilson, has renewed its sponsorship of the Malaysia Open ATP for a further three years. Wilson will continue to be the tournaments official…
Mazda becomes title sponsor of Malaysia ladies amateur golf
June 16, 2011
Mazda has become the title sponsor of the Malaysia Ladies Amateur Open which will be played at the Mines Resort and Golf Club in Seri Kembangan in July.…
Japan Credit Bureau backs Vietnamese football
June 16, 2011
Credit card company, Japan Credit Bureau (JCB), has become a major sponsor Vietnam’s national football team.
Sponsor apologies for ambassador's driving misdemeanour
June 13, 2011
Panasonic, a sponsor of Japanese golfer, Ryo Ishikawa has made a public apologies after the teenage player was caught driving without a valid licence. Ishikawa had applied for…
Pertamina ramps up sport sponsorship portfolio through badminton deal
June 13, 2011
Indonesian oil and gas company, Pertamina, has expanded its sport sponsorship portfolio by becoming a major sponsor of badminton. Pertamina will pay the Indonesian Badminton Association, Rp 2…
