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SEA Games closes in on funding targets
July 8, 2011
Indonesia’s minster for youth and sports, Andi Alfian Malarangeng has said the country will spend 2.533 trillion rupiah, which is almost US$300 million, to host the 26th South…
HSBC adds new award to its Asian rugby sponsorship program
July 7, 2011
HSBC has added a new element to its rugby union sponsorship in Asia by becoming the sponsor of the Asian 5 Nations, Emerging Player of the year award.…
Maybank becomes title sponsor of Malaysian badminton
July 6, 2011
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad), has become a major partner of the Badminton Association of Malaysia (BAM) and will replace automotive brand…
Dalian Wanda makes returns to struggling China Super League
July 4, 2011
Real estate developer, Dalian Wanda, has become a major sponsor of the Chinese Football Association (CFA) in a deal that includes naming rights to the Chinese Super League…
Emirates renews Singapore Derby sponsorship
July 1, 2011
Airline Emirates, has renewed its sponsorship of the Singapore Derby for a further five years. The extension will take Emirates’ sponsorship of the Singapore Turf Club into its…
Shell renews Malaysian MotoGP naming rights
July 1, 2011
Oil and petroleum brand Shell, has renewed its sponsorship agreement with Dorna Sports and will remain the naming rights sponsor of the Malaysian Motorcycle Grand Prix. It is…
Tiger Woods becomes Kowa ambassador
June 30, 2011
Japanese pharmaceutical company, Kowa Company, has appointed golfer Tiger Woods as a brand ambassador and will use the American golfer to promote Vantelin Kowa, the company’s heat rub…
Quiksilver Malaysia signs local and surfing identity
June 30, 2011
Surf brand Quiksilver has signed Malaysia professional surfer, Bryan Ng, as a surf brand ambassador. The one year deal will see the surfer work with Quiksilver Malaysia in…
Japan and Korea set broadcast records during AFC Asia Cup
June 28, 2011
Japan and Korea have set new domestic broadcast records in cumulative viewership during the AFC Asian Cup, according to research by CSM Media Research. The research says that…
Bodog's West Bromwich Albion sponsorship good for Asia business: Bodog Asia
June 27, 2011
The head of online betting agency Bodog Asia, Robert Gustafsson, has said that the company's new sponsorship of Premier League West Bromwich Albion will be extremely valuable for…
