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Student outrage over university building sponsorship
May 31, 2011
The Tsinghua University has been forced to remove sponsorship signage on a building within its campus following a widespread student protest over the appropriateness of the sponsorship. The…
Heineken renews UEFA Champions League deal
May 31, 2011
Dutch beer brand, Heineken, has renewed its sponsorship of the UEFA Champions League for a further three years and will continue to build brand awareness in Asia through…
AirAsia spends US$3.1 million on Team Lotus sponsorship
May 27, 2011
Details of a new US$3.1 million sponsorship deal between AirAsia and Formula 1 team, Team Lotus, have been reported. The new multi-million dollar deal commenced yesterday (26th May…
IMG / CCTV joint venture to manage China Touring Cars Championship
May 25, 2011
International sports marketing and media agency, IMG has deepened it relationships with China Central Television (CCTV) to include the China Touring Car Championship (CTCC). The agency has formed…
IEC Sports picks up rights to six WTA events
May 25, 2011
Sports marketing and media consultancy, IEC Sports has secured the television rights for six World Tennis Association (WTA) tournaments in the Asia Pacific region for 2011. The new…
Big Cola keen to expand English football sponsorships
May 24, 2011
Soft drink brand, Big Cola, is keen to expand its sponsorship of English football according to the marketing manager from the brand’s Thailand manufacturer, Ajethai Co. Ajethai marketing…
Enjoy Jakarta renews Indonesian Open sponsorship
May 23, 2011
The Jakarta City Tourism Office has renewed its presenting sponsorship of the Indonesian Open golf tournament, for a further year. It is the second year of the sponsorship…
Cathay Pacific and HSBC to co-sponsor HK Sevens
May 18, 2011
Cathay Pacific and HSBC will be the new co-title sponsors of the Honk Kong Sevens rugby tournament. The deal runs from 2012 to 2015. Both companies have been…
Daegu 2011 hits sponsorship target
May 17, 2011
Korean steel company, POSCO has become a major sponsor of Daegu 2011, a IAAF world Championships event which will take place in South Korea later this year. The…
Kia sponsors the Philippine Azkals
May 17, 2011
Korean automotive brand, Kia, has become a major sponsor of the Philippine Azkals, the country's national men's professional football team. The deal is between Philippine Football Federation and…
