Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Puma Chases Under Armour In Asia’s Esports Sponsorship Race
May 19, 2021
Southeast Asian esports organisation EVOS Esports has announced a deal with sport apparel giant Puma. The…
Garmin Breaks Ground In India With Female Icon Endorsement
May 14, 2021
The Indian arm of Garmin - the well-known performance wearables brand - has a sealed a landmark…
Skincare Major SKII Unveils Athlete Themed Anime Series Ahead Of Tokyo 2020
May 6, 2021
Ahead of the upcoming Summer Olympics in Tokyo, SKII Studio, the film studio division of the…
Chinese Streamer Huya Scores Blockbuster Esports Deal
May 4, 2021
Chinese streaming platform Huya has struck an exclusive, five-year live broadcast rights to the League of…
Asics Signs CSK’s All-Rounder Star Ravindra Jadeja
April 30, 2021
Following eye-catching performances in IPL 2021, Chennai Super Kings (CSK) and Indian all-rounder Ravindra Jadeja has…
Chinese Mobile Brand Tecno Surprises With Hollywood Endorsement
April 29, 2021
Challenger Chinese mobile brand Tecno has surprised us by roping in Hollywood star Chris Evans as…
No Sponsorship Politics For Chinese Brand Anker In India
April 23, 2021
Chinese electronics brand Anker has signed has signed one of India's rising cricket stars, all-rounder Washington…
Louis Vuitton and McDonald’s Join The BTS Bandwagon
April 22, 2021
K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…
Lexus Electrifies HSBC Women’s World Championship
April 13, 2021
By becoming the official automotive partner of the HSBC Women’s World (golf) Championship, Lexus have become…
Tencent Expands MLB Media Rights Deal To Other Asian Markets
April 9, 2021
Major League Baseball (MLB) has expanded its rights agreement with Tencent in a deal that will…
Vivo Completes 180 Comeback By Endorsing THE Icon Of Indian Sport
April 8, 2021
Ahead of the upcoming IPL season, Indian cricket star Virat Kohli has added Chinese smartphone Vivo…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.
April 7, 2021
Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…
Budding Unicorn Carsome Secures First Of Several Sponsorship Deals
April 6, 2021
Southeast Asian car ecommerce platform Carsome has struck its first sponsorship deal, inevitably in the world…
ONE Esports Singapore Shows Off Full House Of Tech Brand Sponsors
April 2, 2021
Yes Esports attracts technology brands, but the upcoming Dota 2 ONE Esports Singapore Major has taken…
Saudi Arabia’s Futuristic City Project NEOM Partners AFC
March 31, 2021
Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
Puma Returns To IPL To Drive Merchandise Opportunity
March 30, 2021
Puma is finally returning to an IPL team sponsorship, becoming the official kit partner of the…
IPL’s Sunrisers Hyderabad Increases Sponsorship Portfolio
March 25, 2021
Ahead of the upcoming Indian Premier League (IPL) season, Sunrisers Hyderabad (SRH), the Sun Group owned…
Challenger Payment & Tire Brands Build On IPL Involvement
March 18, 2021
Ahead of the Indian Premier League 2021, homegrown digital wallet platform PhonePe is adopting the 'basket…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
Dior Dives Into The K-Pop World With Blackpink Endorsement
March 12, 2021
Blackpink artist Jisoo has sealed a major endorsement deal with luxury fashion house Christian Dior as…
Lazada Drills Down From Pan-Asian Endorsements To Hyper-local
March 11, 2021
As e-commerce platform Lazada continues to grow, and thereby localise its presence in Southeast Asia, the…
IPL Team Eyes 40% Sponsorship Rise Despite Brand Decline
March 10, 2021
One of the Indian Premier League's leading teams - the Rajasthan Royals - is looking at…
Italian White Goods Brand Partners Inter Milan In China Expansion Plans
March 9, 2021
Serie A leader Inter Milan has taken another step in boosting its commercial presence in China, sealing a regional…
AIA Renews Football Deal In Singapore
March 4, 2021
AIA Singapore and the Football Association of Singapore (FAS) have renewed the insurer’s title sponsorship of…
DHL Scores Landmark Deal With IPL’s Mumbai Indians
March 3, 2021
Logistics giant DHL has sealed a deal with reigning IPL champions and commercial magnet Mumbai Indians…
2021 Indian Premier League Sponsor Interest Booming Despite Pandemic
February 26, 2021
Despite the pandemic, the sponsor list for the 2021 edition of Indian Premier League (IPL 2021)…
Chennai Super Kings Secure Skoda Deal, Chasing IPL Commercial Supremacy
February 17, 2021
Three-time Indian Premier League (IPL) champions, Chennai Super Kings, have secured a multi-year sponsorship agreement with Czech carmaker, Skoda. The…
Werder Bremen Eyes Asia With Latest Betting Deal
February 16, 2021
Bundesliga team Werder Bremen have scored a deal with Asian betting brand 188Bet, a standard play…
Male Grooming Brand Axe Guns For Men In India With Interactive Film
February 12, 2021
Hindustan Unilever (HUL)’s male grooming brand Axe has collaborated with streaming platform MX Player and media…
Samsung Backs Own Inaugural Branded Mobile Film Festival
February 10, 2021
Samsung is rolling out its own branded film festival in Singapore to showcase the advanced photography…
