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Saudi Arabia’s Public Investment Fund (PIF) Backs ATP In Latest Deal
March 6, 2024
Another week, another deal seems to be the mantra for Saudi Arabia’s Public Investment Fund (PIF)…
Saudi Arabia’s Sustainable Development Project NEOM Backs IPL’s Rajasthan Royals
March 5, 2024
Saudi Arabia’s sustainable development project NEOM has become a major sponsor of Rajasthan Royals in a…
Japanese Food Manufacturer Morinaga Secures World Athletics Deal
March 4, 2024
Japanese food manufacturing company Morinaga has negotiated a two-year sponsorship deal with World Athletics, the international…
Our Short Dive Into The Women’s Premier League (WPL) Sponsorship Landscape
March 1, 2024
The sophomore season of the Women’s Premier League (WPL) 2024 will be held in two distinct…
Emirates Adds Wimbledon To Complete Its Grand Slam Sponsorship Portfolio
February 29, 2024
Dubai-based airline Emirates has clinched a new partnership with prestigious Grand Slam tournament Wimbledon. The multi-year…
Saudi Tourism Authority Backs Saudi Pro League (SPL)
February 28, 2024
The Saudi Tourism Authority has become the latest to join the burgeoning portfolio of the Saudi…
Nongfu Spring Extends World Aquatics Sponsorship Deal
February 27, 2024
Earlier this month, Chinese bottled water brand Nongfu, renewed its deal with the World Aquatics, the…
Puma Cements Position In India’s Cricket Sponsorship Scene With Delhi Capitals Collab
February 26, 2024
Puma has become the official kit partner of JSW-owned Delhi Capitals to boost its presence in the…
Qatar Airways Backs Season Opening FIA World Endurance Championship (WEC)
February 23, 2024
Qatar Airways is set to back the twelfth season of the FIA World Endurance Championship (WEC)…
Stake Expands Sponsorship Portfolio with MMA’s UFC In Asia
February 22, 2024
The world’s biggest crypto games and sportsbook brand Stake has clinched a partnership with MMA entity…
