Deals

Zuoan Fashion sponsors new television drama

July 20, 2011

Casual menswear company, Zuoan Fashion, will be a sponsor of a new 30 episode television drama produced by Nesound International Media called Hua Li Yi Zu. The program…

Now TV extends UEFA 2012 deal

July 20, 2011

Hong Kong pay television service, Now TV, will continue to broadcast UEFA 2012 after renewing its broadcast deal with the Union of European Football Associations (UEFA) for another…

Mercedes sponsors Japan Fashion Week

July 19, 2011

Automotive brand Mercedes Benz has become the title sponsor of Japan Fashion Week in a deal that builds on its sponsorship of similar fashion events in Australia, New…

Li Ning targets grassroots badminton in Kuala Lumpur

July 18, 2011

Chinese sporting equipment and apparel brand Li Ning has become a major sponsor of the Kuala Lumpur Badminton Association (KLBA) and will target aspiring juniors through the sponsorship.

Huawei becomes major sponsor of 2011 Italian Supercup

July 15, 2011

Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…

Man Investments becomes Singapore Theatre Festival title sponsor

July 14, 2011

Wild Rice, the theatre company behind the Singapore Theatre Festival, has signed British investment company, Man Investments as a major sponsor. The new deal, brokered by Fuse at…

Telekom Malaysia becomes Football Malaysia major sponsor

July 13, 2011

Telekom Malaysia has become a major sponsor of the Football Association of Malaysia through a four year sponsorship deal reported to be worth at least RM6 million a…

CCTV sign new broadcast deal with Chinese Football Association

July 13, 2011

China Central Television (CCTV) has finalised an agreement with the Chinese Football Association which will see the state owned broadcaster show all matches involving the national team for…

New site launching soon

July 13, 2011

Asia Sponsorship News is upgrading the website and increasing its services. For any suggestions please email info@asiasponsorshipnews.com. We will relaunch the website in September and until then use…

Kia sponsorship Asian Basketball Championships

July 8, 2011

Korean car manufacturer, Kia Motors will be the presenting sponsor of the 2011 FIBA Asia Basketball Championships which will be held in China in September. Kia was the…