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Shell renews Malaysian MotoGP naming rights
July 1, 2011
Oil and petroleum brand Shell, has renewed its sponsorship agreement with Dorna Sports and will remain the naming rights sponsor of the Malaysian Motorcycle Grand Prix. It is…
Tiger Woods becomes Kowa ambassador
June 30, 2011
Japanese pharmaceutical company, Kowa Company, has appointed golfer Tiger Woods as a brand ambassador and will use the American golfer to promote Vantelin Kowa, the company’s heat rub…
Quiksilver Malaysia signs local and surfing identity
June 30, 2011
Surf brand Quiksilver has signed Malaysia professional surfer, Bryan Ng, as a surf brand ambassador. The one year deal will see the surfer work with Quiksilver Malaysia in…
Japan and Korea set broadcast records during AFC Asia Cup
June 28, 2011
Japan and Korea have set new domestic broadcast records in cumulative viewership during the AFC Asian Cup, according to research by CSM Media Research. The research says that…
Bodog's West Bromwich Albion sponsorship good for Asia business: Bodog Asia
June 27, 2011
The head of online betting agency Bodog Asia, Robert Gustafsson, has said that the company's new sponsorship of Premier League West Bromwich Albion will be extremely valuable for…
Korean media company launches motor racing team
June 23, 2011
Korean media and communications company, Dong-A Media Group, has invested in a motor racing team which it hopes will generate new content for the company. The team is…
ESPN Star Sports secures Asia La Liga broadcast rights
June 22, 2011
ESPN STAR Sports has acquired the exclusive live rights to broadcast La Liga, the Spanish football championships, into Asia for the next three years. The deal covers 18…
ANTA Sports leverages sponsorships at Olympic Day Run
June 21, 2011
Chinese sporting equipment and apparel company, ANTA Sports Products has leveraged many of its sponsorships at the Olympic Day Run in China this week. Events were organised by…
Mizuno to sponsor rugby in China
June 20, 2011
Japanese sporting apparel brand, Mizuno has become a major sponsor of rugby union in China through a deal with the Chinese Rugby Association. Reports say that organised rugby…
GE becomes Team Lotus premium partner
June 16, 2011
Team Lotus, has signed GE as a premium partner in a deal that will give the Formula One team a major boost in research and development. The deal…
