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SEA Games 2011 LOC asks government to release Sponsorship funds
August 15, 2011
The organising committee (LOC) of Indonesia's SEA Games has asked the country's government to release sponsorship funding for the Games which start in less than 90 days
Taiwan to consider allowing product placement in television programs
August 11, 2011
The Taiwan government appears to be relaxing its position against product placement in television programs and is drafting regulations to manage branded content on TV. It follows comments…
MediaCom launches new sports division, appoints Asian hotshot
August 10, 2011
MediaCom Worldwide has launched a new sports division that will be headed up by former IMG Asia Pacific executive, Marcus John. The new division will have four key…
China's American Cup challenger announces three new sponsors
August 10, 2011
China's only challenger in the Americas Cup, China Team, has announced online game, Firefall created by Red5 Studios, fashion company, Tony Studio and luxury handbag company, Mbaobao as…
Japan Fashion Week secures Maybeline as sponsor
August 9, 2011
L'Oreal owned makeup brand Maybeline has become a major sponsor of Japan Fashion week just weeks after the event secured a major naming rights deal with automotive giant…
Bank of Communications sponsors Shanghai Masters
August 9, 2011
China’s Bank of Communications has become the title sponsor of the Shanghai Masters snooker tournament which will be played at the Shanghai Grand Stage, in September. The Masters…
BMW Asia sponsors Singapore Marathon
August 5, 2011
BMW Asia has become a major sponsor of the Standard Chartered Marathon Singapore, which will take place early December 2011.
Adidas sponsors Philippines combat sport
August 3, 2011
Sporting apparel and equipment company, adidas, has become a major sponsor of combat sports in the Philippines. The company, through its combat sports equipment and apparel brand, Adidas…
Federal Tires sponsor new Japanese drifting series
August 2, 2011
Tire brand Federal Tires has become the presenting sponsor of a new drifting event to be held in Japan that will be called Drift Muscle. The company also…
US rock act clarifies tobacco position on website
August 2, 2011
American alternative rock band, Neon Trees has used its website to clarify its position on tobacco sponsorship after it performed at a Java Rockin’ Land Festival in Indonesia,…
