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Canadian soft drink sponsors Chinese Olympics swimmers
July 26, 2011
Canadian soft drink company, GLG Life Tech Corp, has become a sponsor of the Chinese Olympic swimming team and will promote its drinks Dr. Zhang’s All Natural and…
Nimbus to invest Rs 2.5 billion on World Series Hockey
July 26, 2011
Sports marketing company, Nimbus Sport expects to invest Rs 2.5 billion into the World Series Hockey which will be played in India in December. Nimbus is the sports…
UBS moves away from golf sponsorship, ends Hong Kong Open naming rights
July 25, 2011
Financial services company UBS will not renew the naming rights sponsorship of the Hong Kong Open golf tournament after it is played in December. UBS has been the…
Solid television figures for AFC Champions League group stage
July 22, 2011
The television audience for the AFC Champions League group matches was up 15% to 155 million viewers in Australia, China Indonesia, Japan, Korea, Qatar, Saudi Arabia and the…
World Sport Group signed emerging golfer and golf course design company
July 22, 2011
Sports marketing company agency, World Sport Group has become the commercial manager of Australian golfer, David Gleeson. Gleeson is based in Taipei and will benefit from World Sport…
Zuoan Fashion sponsors new television drama
July 20, 2011
Casual menswear company, Zuoan Fashion, will be a sponsor of a new 30 episode television drama produced by Nesound International Media called Hua Li Yi Zu. The program…
Now TV extends UEFA 2012 deal
July 20, 2011
Hong Kong pay television service, Now TV, will continue to broadcast UEFA 2012 after renewing its broadcast deal with the Union of European Football Associations (UEFA) for another…
Mercedes sponsors Japan Fashion Week
July 19, 2011
Automotive brand Mercedes Benz has become the title sponsor of Japan Fashion Week in a deal that builds on its sponsorship of similar fashion events in Australia, New…
Li Ning targets grassroots badminton in Kuala Lumpur
July 18, 2011
Chinese sporting equipment and apparel brand Li Ning has become a major sponsor of the Kuala Lumpur Badminton Association (KLBA) and will target aspiring juniors through the sponsorship.
Huawei becomes major sponsor of 2011 Italian Supercup
July 15, 2011
Chinese communications company, Huawei, has become the major sponsor of 2011 Italian Supercoppa, an exhibition football match between Italian football clubs A.C. Milan and Inter Milan to be…
