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Premier League sponsorship on the rise
August 25, 2011
Jersey sponsorship value for English Premier League football teams rose by 20% this season, according to a survey conducted by sportingintelligence.com. Premier League clubs are set to earn…
Thai AirAsia becomes major football sponsor in Thailand
August 24, 2011
Thai AirAsia, a joint venture between Malaysian based AirAsia and Thailand’s Asia Aviation, has become a major sponsor of nine football teams competing in the Thai Premier League…
Fernandes comments on Queens Park Rangers sponsorship
August 23, 2011
The new owner of the Queens Park Rangers English Premier League team, Tony Fernandes, has commented on whether he will use the club’s vacant shirt sponsorship to promote…
IFS renews title sponsor of White Collar Boxing
August 23, 2011
Financial advisory firm, IFS, has renewed its title sponsorship of a white collar boxing event developed by Vanda Sports Group. The event is called the IFS White Collar…
UFL becomes OneAsia apparel partner
August 22, 2011
Singapore apparel company, Alpine Creations, through its brand Uniting Future Legends (UFL), has become the apparel partner for the OneAsia golf tour. The company will also back the…
Allianz Sponsor New Marquee Marathon
August 19, 2011
Allianz Malaysia has become the major sponsor of the Kuala Lumpur Penang Bridge International Marathon
Airtel adds Indian F1 to sponsorship portfolio
August 19, 2011
Mobile phone carrier, Airtel, has become the title sponsor of the inaugural Indian Formula One Grand Prix which will be held at the Buddh International Circuit at the…
Fernandes to take control over Queens Park Rangers
August 16, 2011
The owner of AirAsia and prolific sport sponsor, Tony Fernandes, looks set to become the majority owner of English Premier League club, Queens Park Rangers. Fernandes is also…
UPS Japan renews motor sport sponsorship
August 16, 2011
UPS Japan has renewed its major sponsorship of the Team TAISAN car racing team for another year. UPS will continue to partner the team and assist it with…
Yingli interest in football sponsorship expands to the USA
August 15, 2011
Leading Chinese solar energy equipment specialist, Yingli Green Energy, has continued to show interest in football sponsorship and has expanded its sponsorship portfolio to include a major deal…
