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Bank of Communications sponsors Shanghai Masters
August 9, 2011
China’s Bank of Communications has become the title sponsor of the Shanghai Masters snooker tournament which will be played at the Shanghai Grand Stage, in September. The Masters…
BMW Asia sponsors Singapore Marathon
August 5, 2011
BMW Asia has become a major sponsor of the Standard Chartered Marathon Singapore, which will take place early December 2011.
Adidas sponsors Philippines combat sport
August 3, 2011
Sporting apparel and equipment company, adidas, has become a major sponsor of combat sports in the Philippines. The company, through its combat sports equipment and apparel brand, Adidas…
Federal Tires sponsor new Japanese drifting series
August 2, 2011
Tire brand Federal Tires has become the presenting sponsor of a new drifting event to be held in Japan that will be called Drift Muscle. The company also…
US rock act clarifies tobacco position on website
August 2, 2011
American alternative rock band, Neon Trees has used its website to clarify its position on tobacco sponsorship after it performed at a Java Rockin’ Land Festival in Indonesia,…
Yokohama renews Asia Cross Country Rally sponsorship
August 1, 2011
Tire company, Yokohama Rubber, has renewed its sponsorship of the Asia Cross Country Rally, the largest FIA endorsed rally in Asia. It is the eleventh year Yokohama has…
Hilton becomes Chinese Olympic team sponsor
August 1, 2011
Hotel chain, Hilton Worldwide, has become a sponsor of the Chinese Olympic Committee in a deal that runs through to 2019. It is the first deal between the…
Xtep sponsor Spanish Villarreal
July 28, 2011
Chinese sports apparel and equipment company, Xtep International has become a major sponsor of Spanish La Liga club, Villarreal C.F. The deal is for five years and will…
Schneider Electric brings Solar Decathlon to China in 2013
July 28, 2011
Energy management company, Schneider Electric, has increased its sponsorship of the Solar Decathlon competition to include Solar Decathlon China in 2013. The Solar Decathlon competition, which promotes efficient,…
Gatorade sponsorship extends SKY Streetball Syndicate China tour
July 27, 2011
S.K.Y Streetball Syndicate, which is a street basketball exhibition that will tour China next month, has signed Gatorade as a major partner and expanded its tour program by…
