Deals

BMW sponsors Chinese Olympic teams

March 16, 2012

German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.

Lin in talks with Volvo

March 15, 2012

Zhejiang Geely Holding Group, the company behind automotive brand Volvo, is reported to be about to sign an endorsement deal with popular New York Knicks basketball player, Jeremy…

RIM expands marketing activity in SE Asia

March 14, 2012

Industry insiders say that smart phone company , Research in Motion (RIM), is expanding its marketing programs in South East Asia.

Toyota expands AFC Deal to include Asian Qualifiers

March 13, 2012

Toyota has increased its sponsorship of the Asian Football Confederation (AFC) and will partner the AFCâ€™s national team competition.

RSMG Insights acquires IFM Group

March 12, 2012

Sports research company, RSMG Insights, has acquired sports research agency IFM Group including the division Sports Marketing Surveys.

Queens Park Rangers deal working well for Malaysian Airlines

March 9, 2012

Malaysian Airline has said its sponsorship of the Queens Park Rangers English Premier League has significantly increased its brand awareness as a global full-service airline.

Changfeng Energy sponsors regional table tennis tournament

March 8, 2012

Energy company, Changfeng Energy will be the new major sponsor of a table tennis tournament to be played in Sanya City, the Hainan Province, China later this month.

Trax Global to spend big on athletics in Asia

March 6, 2012

Sport events company, Trax Global is in discussions with the Asian Athletics Association about becoming a major sponsor of the 2012 Asian Grand Prix series.

Paldo becomes Korean Baseball title sponsor

March 6, 2012

Korean food and beverages company, Paldo has become a major sponsor of the Korea Baseball Organisation (KBO) in a deal understood to be the largest commercial deal in…