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Sahara renews hockey deal as it exits cricket
February 10, 2012
Major sponsor of sport in India, Sahara has renewed its sponsorship with Hockey India and is likely to sever or significantly reduce its links to cricket in the…
Herbalife expands ambassador program in India
February 8, 2012
Nutrition company, Herbalife has signed Indian squash player and women’s world number 15, Dipika Pallikal as a global brand ambassador.
Proton renews sponsorship of Le Tour de Langkawi
February 7, 2012
Malaysian automotive manufacturer, Proton, has renewed its sponsorship of Asia's largest cycling event, Le Tour de Langkawi and will be a partner it for the 17th consecutive year.
Heineken and Pattaya Mail sponsor inaugural multihull regatta
February 6, 2012
Beer brand, Heineken and local newspaper, the Pattaya Mail, were announced major sponsors of the inaugural Pattaya International Catamaran Multihull Festival that will take place in Pattaya, which…
Hero MotoCorp sponsorship Olympic hockey qualifiers
February 3, 2012
Indian motorcycle manufacturer and major sport sponsor, Hero MotoCorp has become the title sponsor for the men’s and women’s Olympic qualification hockey tournament that will be played at…
3K Battery sponsors EPL giant Liverpool
February 2, 2012
Battery brand 3K Battery is the latest Asian based company to look towards the English Premier League to help generate awareness in its local market.
JX Nippon Oil & Energy formalise Yamaha MotoGP deal
February 1, 2012
After many weeks of speculation, JX Nippon Oil & Energy Corporation has been announced as a new major sponsor of Yamaha’s factory racing team in the MoroGP World…
Malaysia Airlines renews Le Tour de Langkawi sponsorship
January 31, 2012
Malaysia Airlines has renewed its sponsorship of Asia's largest cycling tour, the Le Tour de Langkawi, which is held in Langkawi, Kedah in Malaysia at the end of…
Beam appoints new head of emerging markets
January 30, 2012
Global spirits company and major sponsor, Beam Inc, has appointed Arthur Aroney as its managing director of emerging markets for Asia Pacific and South America (APSA).
Prudential sponsors Singapore broadway musical series
January 25, 2012
Insurance company, Prudential has become a major arts sponsor in Singapore and will partner three broadway musicals over the next three years.
