Register
to get articles and more to your inbox
News & insights
Archive
Directory
Deals
Shell Malaysia renews Sindex deal
October 6, 2011
Shell Malaysia has continued its involvement with the Sabah Invention and Design Exhibition (Sindex) by renewing as the events major sponsor.
Amul to back Sauber Formula One team at Indian GP
October 5, 2011
Indian dairy food producer Amul will be a major sponsor of the Swiss Sauber Formula One team when it races at the Indian Grand Pris at the end…
PEAK expands FIBA partnership
September 28, 2011
Chinese sports equipment and apparel company, PEAK has extended its partnership with the International Basketball Federation (FIBA) until 2016.
Emirates enters Pakistan sponsorship market through domestic cricket deal
September 28, 2011
Prolific sport sponsor, Emirates Airlines has become the major sponsor of domestic cricket in Pakistan through a deal stuck with the Pakistan Cricket Board.
Industry associations missing out on sponsorship: IEG
September 26, 2011
Membership-based associations could claim a much larger share of the sponsorship market if they adopted a new approach to corporate partnerships, according to new research by IEG Consulting.
Yuvraj Singh on the front foot to leverage new technology
September 23, 2011
Sports marketing and technology company, Sporty Solutionsz, has become the online and digital content manager for Indian cricketer Yuvraj Singh.
7-Eleven returns to Red Bull Racing in Singapore
September 23, 2011
Convenience store chain, 7-Eleven, will sponsor the Red Bull Racing formula one team for this weekend’s Singapore GP.
China Xiniya Fashion expands advertising campaign
August 29, 2011
Leading China based men’s business and casual apparel company, China Xiniya Fashion, will expand its advertising campaigns on CCTV to include advertising on the network's business and sport…
Singapore Minister for Youth and Sports guest-of-honour for Asia-Pacific Sports Conference
August 26, 2011
This September, Singapore will play host as the role of sports events take centre stage at the inaugural Asia-Pacific Sports Conference (APSC). Acting Minister for Community Development, Youth…
HSBC becomes principal sponsor of Hong Kong Rugby
August 25, 2011
HSBC has become the major sponsor of the Hong Kong Rugby Football Union and will back its men’s and women’s national teams. HSBC will receive branding on the…
