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Yuvraj Singh on the front foot to leverage new technology
September 23, 2011
Sports marketing and technology company, Sporty Solutionsz, has become the online and digital content manager for Indian cricketer Yuvraj Singh.
7-Eleven returns to Red Bull Racing in Singapore
September 23, 2011
Convenience store chain, 7-Eleven, will sponsor the Red Bull Racing formula one team for this weekend’s Singapore GP.
China Xiniya Fashion expands advertising campaign
August 29, 2011
Leading China based men’s business and casual apparel company, China Xiniya Fashion, will expand its advertising campaigns on CCTV to include advertising on the network's business and sport…
Singapore Minister for Youth and Sports guest-of-honour for Asia-Pacific Sports Conference
August 26, 2011
This September, Singapore will play host as the role of sports events take centre stage at the inaugural Asia-Pacific Sports Conference (APSC). Acting Minister for Community Development, Youth…
HSBC becomes principal sponsor of Hong Kong Rugby
August 25, 2011
HSBC has become the major sponsor of the Hong Kong Rugby Football Union and will back its men’s and women’s national teams. HSBC will receive branding on the…
Premier League sponsorship on the rise
August 25, 2011
Jersey sponsorship value for English Premier League football teams rose by 20% this season, according to a survey conducted by sportingintelligence.com. Premier League clubs are set to earn…
Thai AirAsia becomes major football sponsor in Thailand
August 24, 2011
Thai AirAsia, a joint venture between Malaysian based AirAsia and Thailand’s Asia Aviation, has become a major sponsor of nine football teams competing in the Thai Premier League…
Fernandes comments on Queens Park Rangers sponsorship
August 23, 2011
The new owner of the Queens Park Rangers English Premier League team, Tony Fernandes, has commented on whether he will use the club’s vacant shirt sponsorship to promote…
IFS renews title sponsor of White Collar Boxing
August 23, 2011
Financial advisory firm, IFS, has renewed its title sponsorship of a white collar boxing event developed by Vanda Sports Group. The event is called the IFS White Collar…
UFL becomes OneAsia apparel partner
August 22, 2011
Singapore apparel company, Alpine Creations, through its brand Uniting Future Legends (UFL), has become the apparel partner for the OneAsia golf tour. The company will also back the…
