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Malaysia Airlines preaches value of sponsorship at awards
November 18, 2011
Malaysia Airlines executive director, Mohammed Rashdan Yusof said that sponsorship has enabled the company to reinforce its global full-service presence and premium brand position.
Malaysian Film Festival secures RM6.68 million in sponsorship
November 17, 2011
Organisers of the Malaysian Film Festival have secured RM6.68 million in sponsorship funding from a range of corporate sponsors.
Al Naboodah Contracting sponsors the Dubai World Championship
November 16, 2011
Al Naboodah Contracting Co, part of the The Saeed and Mohammed Al Naboodah Group, has become a major sponsor of the Dubai World Championship golf tournament.
Malaysia Airlines sponsors Monsoon Cup regatta
November 15, 2011
Malaysian Airlines has become the official airline sponsor of the World Match Racing Tour’s end of season regatta, the Monsoon Cup.
AirAsia X sponsors Korean boy band
November 14, 2011
Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.
X releases best practice guide for athletes
November 10, 2011
Twitter has provided advice for athletes on how to build their fanbase and get the most out of the social media platform in a new best practice guide.
Nike sponsors Vietnam SEA Games tennis squad
November 9, 2011
Sports apparel and equipment giant, Nike, has become a major sponsor of the Vietnam Tennis Federation and will back the nation's tennis team in the upcoming Southeast Asian…
Blackmores to leverage Thorpe sponsorship in Korea
November 8, 2011
Australian swimmer Ian Thorpe has become a brand ambassador for vitamin supplement company Blackmores in a deal that will be heavily leveraged in Korea.
Indonesia Tourism promoted at the New York Marathon
November 7, 2011
The Indonesia Government, though the Ministry of Tourism & Creative Economy is involved in a series of events and sponsorship at this month New York Marathon that it…
SAAF renews WSG partnership to 2017
November 4, 2011
The South Asian Football Federation has renewed its exclusive agreement with World Sport Group (WSG) through to 2017.
