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Maybank sponsors Malaysian Open badminton
December 2, 2011
Malaysian financial services company, Maybank has become the title sponsor of the Malaysia Open which is part of the OSIM BWF World Superseries Badminton tournament.
Sponsors should get mobile with smartphone strategy
December 1, 2011
Sponsors could be missing opportunities with smartphone users after a poll conducted by Croyle Media found that sports fans using social media get most of their information via…
Walton becomes eleventh hour sponsor of Bangladesh domestic cricket
November 29, 2011
Refrigerator, air conditioning and electronics company, Walton, has increased its sponsorship of cricket in Bangladesh by becoming the title sponsor of the country’s first class cricket competition, the…
Cool & Cool sponsors Bangladesh V Pakistan series
November 27, 2011
Cosmetics and personal hygiene company, Cool & Cool International will be the title sponsor for an international cricket series between Bangladesh and Pakistan.
JT accused of promoting tobacco to young girls
November 25, 2011
Tobacco company, Japan Tobacco, a major sponsor of volleyball in Japan has come under scrutiny because it is targeting teenage girls.
IFM Sports Marketing Surveys - Global Survey
November 25, 2011
IFM Sports Marketing Surveys (IFM SMS), each year conducts a global industry survey with businesses involved in the world of sponsorship.
U Mobile sponsors Malaysian MSN Tech channel
November 24, 2011
Malaysian telecommunications company, U Mobile has become a partner of Catcha Media and will sponsor its MSN Malaysia Tech channel - MSN.com.my/Tech.
A quarter of festival running costs covered by sponsorship
November 23, 2011
A quarter of the costs to run the International Film Festival of India will be funded by its corporate sponsors, according to the event organiser the Entertainment Society…
Big win for sponsors following Who Wants to be a Millionaire win
November 22, 2011
Sponsors of India’s Who Wants to be a Millionaire television program will benefit from a massive television rating spike after a popular contestant won the program’s major prize.
Dalian Wanda defends Chinese Football sponsorship
November 21, 2011
Conglomerate, Dalian Wanda, major sponsor of the Chinese Football Association (CFA) has spoken out in defence of the CFA’s decision to hire Jose Antonia Camacho as the new…
