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Axe Scores Cricket Game Integration To Woo Young Indian Men
October 1, 2021
Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…
Singapore Based Cryptocurrency Platform Bitget Scores Juventus Sleeve Sponsorship
September 30, 2021
Italian football giant Juventus has announced the club’s first ever sleeve sponsorship deal with Asian cryptocurrency…
India Super League (ISL) Dives Into The NFT World
September 28, 2021
Just last week, the Hero Indian Super League (ISL) announced a two-year partnership with Terra Virtua…
Spain’s Kelme Ramps Up Asian Football Interest With Latest Move
August 31, 2021
The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…
Singapore Cryptoexchange Coinhako Scores Landmark Local Esports Deal
August 31, 2021
Singapore based cryptoexchange Coinhako has leapt into a landmark esports sponsorship deal in the city state,…
South Korea’s Kumho Tyre Renews Spurs Deal
July 30, 2021
South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…
South Korean Arm Of Fast Food Giant Cooks Up NFT
July 29, 2021
The South Korean arm of KFC has signed a memorandum of understanding (MOU) with entertainment and…
Wolves Owner Buys A Stake In Esports Team Evil Geniuses; Global Collabs To Follow
July 28, 2021
Esports team Evil Geniuses has sold a minority stake to Fosun, the owners of EPL club…
Asian Bookie Fun88 Eyes India With West Indian Endorsement
July 16, 2021
West Indian cricketing star Daren Sammy has inked a multi-year brand ambassadorship with Asian bookie Fun88. The collaboration with…
Oppo Backs AFF Suzuki Cup; Plants New Flag In Southeast Asia
July 15, 2021
Chinese smartphone brand Oppo has been named as the official smartphone of the AFF Suzuki Cup…
ONE Esports Bags A Brace Of Partnerships
July 14, 2021
ONE Esports - the esports arm of the MMA outfit ONE Championship - has secured deals…
Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements
July 8, 2021
Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…
Oakley Grows Asian Sponsorship Investment 11x Year-on-Year
July 1, 2021
The American eyewear brand Oakley has charged out of the blocks in 2021 with spending levels…
India’s Largest Cryptocurrency Exchange Sponsors The Sri Lankans!
June 30, 2021
Ahead of India's 'local derby' cricket series against Sri Lanka, India’s largest cryptocurrency exchange CoinDCX has…
Panasonic Taps Into Naomi Osaka’s Values With Latest Endorsement
June 24, 2021
Japanese tennis star Naomi Osaka has added another brand to her burgeoning endorsement portfolio after signing…
Major Japanese Publisher Scores Landmark Liverpool FC Deal
June 23, 2021
One of Japan’s biggest publishers, Kodansha, has penned a multi-year landmark deal with EPL giant Liverpool…
India’s Olympic Hopes Get Double Boost
June 22, 2021
Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
K-Pop Star CL Parties It Up With Johnnie Walker
June 18, 2021
Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…
Chinese Dairy Giant Yili Dives Into Backing AFC Flagship Tournament
June 17, 2021
Chinese dairy major Yili Group have secured a deal with the Asian Football Confederation (AFC) to…
BYD Auto Emulates More Established Rivals, Moves Into Esports
June 16, 2021
Shenzhen-based automotive company BYD Auto has signed a sponsorship deal with the city’s leading League of…
Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform
June 15, 2021
Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…
Fintech Unicorn Becomes ICC’s Latest Global Partner
June 11, 2021
Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…
Southeast Asia’s Biggest Football Tournament Adds Two More Sponsors
June 10, 2021
The Asean Football Federation (AFF) have added nutritional and wellness company Herbalife and Footballco as official partners…
2021 League of Legends Summer Split Scores Deal With Hyperice
June 9, 2021
Earlier this week, Chinese League of Legends operator TJ Sports sealed a sponsorship deal with American…
Hong Kong’s FTX Negotiates Blockbuster Esports Team Naming Rights Deal
June 4, 2021
Hong Kong based cryptocurrency exchange FTX has clinched a sponsorship deal worth US$210m to rename a…
Star Sports Attracts 12 Sponsors For 2021 ICC WTC Final
June 3, 2021
Indian broadcaster Star Sports has secured 12 sponsors for the 2021 ICC World Test Championship (WTC)…
Dior Partners China’s Transgender Star Icon Jin Xing
June 2, 2021
In a bold move, Dior had snagged an endorsement deal with China’s transgender star Jin Xing for…
Oppo Revives To Strike Deal With TJ Sports
May 28, 2021
Chinese smartphone brand Oppo has struck a deal with China’s League of Legends esports operator TJ Sports, to…
Asahi Becomes A Top-Tier Global Partner Of Rugby World Cup 2023
May 21, 2021
World Rugby has announced a deal that will see Japanese beverage and food giant Asahi Group join…
K-League Dives Deeper Into NFTs With "Content Collectibles"
May 20, 2021
One of Asia’s major football leagues, the K-League, is entrenching itself further in the non-fungible token…
