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IFM Sports Marketing Surveys - Global Survey
November 25, 2011
IFM Sports Marketing Surveys (IFM SMS), each year conducts a global industry survey with businesses involved in the world of sponsorship.
U Mobile sponsors Malaysian MSN Tech channel
November 24, 2011
Malaysian telecommunications company, U Mobile has become a partner of Catcha Media and will sponsor its MSN Malaysia Tech channel - MSN.com.my/Tech.
A quarter of festival running costs covered by sponsorship
November 23, 2011
A quarter of the costs to run the International Film Festival of India will be funded by its corporate sponsors, according to the event organiser the Entertainment Society…
Big win for sponsors following Who Wants to be a Millionaire win
November 22, 2011
Sponsors of India’s Who Wants to be a Millionaire television program will benefit from a massive television rating spike after a popular contestant won the program’s major prize.
Dalian Wanda defends Chinese Football sponsorship
November 21, 2011
Conglomerate, Dalian Wanda, major sponsor of the Chinese Football Association (CFA) has spoken out in defence of the CFA’s decision to hire Jose Antonia Camacho as the new…
Malaysia Airlines preaches value of sponsorship at awards
November 18, 2011
Malaysia Airlines executive director, Mohammed Rashdan Yusof said that sponsorship has enabled the company to reinforce its global full-service presence and premium brand position.
Malaysian Film Festival secures RM6.68 million in sponsorship
November 17, 2011
Organisers of the Malaysian Film Festival have secured RM6.68 million in sponsorship funding from a range of corporate sponsors.
Al Naboodah Contracting sponsors the Dubai World Championship
November 16, 2011
Al Naboodah Contracting Co, part of the The Saeed and Mohammed Al Naboodah Group, has become a major sponsor of the Dubai World Championship golf tournament.
Malaysia Airlines sponsors Monsoon Cup regatta
November 15, 2011
Malaysian Airlines has become the official airline sponsor of the World Match Racing Tour’s end of season regatta, the Monsoon Cup.
AirAsia X sponsors Korean boy band
November 14, 2011
Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.
