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Wee Wern secures to more sponsors
October 25, 2012
Malaysia property developer, Nusmetro Group and airline, Pusat Bekalan Air (PBA) Penang have become major sponsors of popular Malaysian women’s squash player, Low Wee Wern.
KB Financial Group becomes Korean women’s golf sponsor
October 23, 2012
Korean financial services company, KB Financial Group, has become a major sponsor of the Korea Golf Association and has signed on as the title sponsor of the Korea-Japan…
HSBC renews LPGA sponsorship
October 23, 2012
Financial services company, HSBC, has renewed its title sponsorship of the LPGA Women’s Championship, which takes place in Singapore.
Man Group refocuses its Arts Sponsorships
October 18, 2012
Financial services company, Man Group, has not renewed its major sponsorship of Asia's most prestigious prize for literature, The Asian Literary Prize.
Red Devils sign Japanese soft drink deal
October 18, 2012
Japanese soft drink manufacturer Kagome has become a major sponsor of the Manchester United English Premier League club.
TLC88.com to leverage Sunderland's Asia fan base
October 18, 2012
Online betting and gaming company, TLC88.com is the latest company to sponsor an English Premier League club and leverage its interest in Asia.
Nissan backs Habitat for Humanity project
October 12, 2012
Japanese car manufacturer, Nissan Motor Co has become a major sponsor of Habitat for Humanity and has committed $1 million to the cause.
Li Ning signs endorsement deal with Wade
October 11, 2012
Li Ning has expanded its basketball sponsorship portfolio through a new deal with two-time NBA Champion, Dwyane Wade.
Korea F1 safe for now: race organiser
October 10, 2012
The Korean Formula One Grand Prix is set to remain part of the sport's fixture up until 2016 despite media reports that its race organiser is concerned about…
Payday looming for Malaysia Football
October 8, 2012
Football in Malaysia is about to get a boost with confirmation that the Football Association of Malaysia is close to finalising a few major sponsorship deals for its…
