Deals

ESPN STAR Sports expands Malaysia office

January 19, 2012

Broadcaster, ESPN STAR Sports has expanded its Malaysian team through the appointment of Anthony Yeap to the role of role of Vice President, Integrated Sales, Malaysia.

Great Eastern Life renews S League sponsorship

January 18, 2012

Singapore based insurance company, Great Eastern Life Assurance Co, has renewed its co-title sponsorship of the S League for a further two years.

GFI becomes title sponsor of HK Tens rugby tournament

January 17, 2012

Brokering group, GFI has become the title sponsor of the HKFC Tens rugby tournament and will be its major partner for the next three years.

ENEOS to replace Petronas as Yamaha MotoGP sponsor

January 12, 2012

Japanese oil brand, ENEOS, will take over from Malaysia oil giant, Petronas as a major sponsor of the Yamaha Moto GP team.

Gatorade sponsors women's golf in Malaysia

January 11, 2012

Malaysian beverage company, Permanis, has become a sponsor of the Malaysian Ladies Golf Association (Malga) and will promote Gatorade through the sponsorship.

SilkPro becomes major sponsor of the LionsXII

January 10, 2012

Singapore professional football team, LionsXII has signed a S$1 million sponsorship deal with hair care products brand SilkPro.

Starhub signs major Singapore football deal

January 9, 2012

Singapore based telecommunications and entertainment company, Starhub, has become a major partner of the Football Association of Singapore (FAS) and will be its official broadcaster and the principal…

AirAsia sponsors Queens Park Rangers away strip

January 5, 2012

AirAsia will be the away jersey sponsor of the Queens Park Rangers Premier League football club.

AirAsia extends Malaysian Formula One Team deal for a year

January 4, 2012

AirAsia has renewed its sponsorship of the 1Malaysia Formula One Racing Team for a further year.

Maybank leverages badminton sponsorship through community program

January 3, 2012

Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad) has leveraged its sponsorship of the Badminton Association of Malaysia (BAM) through a community initiative involving two…