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British sprinter turns to eBay auction for sponsorship funding
December 8, 2011
British sprinter James Ellington is using a novel approach to raising sponsorship by auctioning himself on popular online auction website eBay.
Title sponsor of Philippine Open renews as broadcast expands
December 7, 2011
Port operator, International Container Terminal Services (ICTSI) has renewed its title sponsorship of one of Asia’s oldest golf tournaments, the Philippine Open.
OneAsia consolidates all functions in HongKong
December 6, 2011
Hong Kong will become the focal point of golf in Asia as the OneAsia tour consolidates administrative and operational functions to the country.
Kata Rocks sponsors Madame Butterfly in King's Cup Regatta
December 5, 2011
Kata Rocks, a luxury resort located in Phuket Thailand, has become a major sponsor of Madame Butterfly, a racing yacht competing in the Phuket King's Cup Regatta in…
Dentsu establishes new agency in Vietnam
December 2, 2011
Japanese media company, Dentsu Inc has opened a new agency in Vietnam to strengthen and expanded its presence in Asia.
Maybank sponsors Malaysian Open badminton
December 2, 2011
Malaysian financial services company, Maybank has become the title sponsor of the Malaysia Open which is part of the OSIM BWF World Superseries Badminton tournament.
Sponsors should get mobile with smartphone strategy
December 1, 2011
Sponsors could be missing opportunities with smartphone users after a poll conducted by Croyle Media found that sports fans using social media get most of their information via…
Walton becomes eleventh hour sponsor of Bangladesh domestic cricket
November 29, 2011
Refrigerator, air conditioning and electronics company, Walton, has increased its sponsorship of cricket in Bangladesh by becoming the title sponsor of the country’s first class cricket competition, the…
Cool & Cool sponsors Bangladesh V Pakistan series
November 27, 2011
Cosmetics and personal hygiene company, Cool & Cool International will be the title sponsor for an international cricket series between Bangladesh and Pakistan.
JT accused of promoting tobacco to young girls
November 25, 2011
Tobacco company, Japan Tobacco, a major sponsor of volleyball in Japan has come under scrutiny because it is targeting teenage girls.
