January 19, 2012
Broadcaster, ESPN STAR Sports has expanded its Malaysian team through the appointment of Anthony Yeap to the role of role of Vice President, Integrated Sales, Malaysia.
January 18, 2012
Singapore based insurance company, Great Eastern Life Assurance Co, has renewed its co-title sponsorship of the S League for a further two years.
January 17, 2012
Brokering group, GFI has become the title sponsor of the HKFC Tens rugby tournament and will be its major partner for the next three years.
January 12, 2012
Japanese oil brand, ENEOS, will take over from Malaysia oil giant, Petronas as a major sponsor of the Yamaha Moto GP team.
January 11, 2012
Malaysian beverage company, Permanis, has become a sponsor of the Malaysian Ladies Golf Association (Malga) and will promote Gatorade through the sponsorship.
January 10, 2012
Singapore professional football team, LionsXII has signed a S$1 million sponsorship deal with hair care products brand SilkPro.
January 9, 2012
Singapore based telecommunications and entertainment company, Starhub, has become a major partner of the Football Association of Singapore (FAS) and will be its official broadcaster and the principal…
January 5, 2012
AirAsia will be the away jersey sponsor of the Queens Park Rangers Premier League football club.
January 4, 2012
AirAsia has renewed its sponsorship of the 1Malaysia Formula One Racing Team for a further year.
January 3, 2012
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad) has leveraged its sponsorship of the Badminton Association of Malaysia (BAM) through a community initiative involving two…