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WTA signs two new sponsors
June 26, 2012
Professional women's tennis player association WTA has signed two new commercial deals that will strengthen its presence in Asia.
Maybank sponsors Asian golf development tour
June 25, 2012
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad) has increased its sponsorship of golf through a deal as the title sponsor of new Asian Development…
Zhen-Ao Group becomes Weightlifting Federation partner
June 22, 2012
Chinese biotech company, Zhen-Ao Group has become a major sponsor of the International Weightlifting Federation.
Casio back emerging Japanese drifter
June 21, 2012
Watch and timing technology company, Casio has become a major sponsor of Japanese race car driver Ken Gushi and will also back his team, the G-Shock – Kumho…
YesStyle sponsors Hong Kong K Pop festival
June 20, 2012
Hong Kong based online fashion retailer, YesStyle and YesAsia will be sponsors of the K-Pop Festival - Music Bank Hong Kong 2012.
Singha renews Asian Tour sponsorship
June 19, 2012
Beer brand Singha Beer has renewed its sponsorship of the Asian Tour for two years and will remain the Official Beer of golf in Asia.
Ebchip sponsors Tanjong Pagar United FC
June 18, 2012
Singapore based office IT equipment company, Ebchip Asia Pacific has become a sponsor of the Tanjong Pagar United Football Club that competes in the S League.
Li Ning praises Chinese basketball as it renews sponsorship
June 15, 2012
Sports equipment and apparel company Li Ning has renewed its sponsorship of the Chinese Basketball Association for a further five years.
Yeo's concerned over dwindling S-League crowds
June 14, 2012
Insiders say that soft-drink brand Yeo's has put the Football Association of Singapore on notice as it reviews its co-title sponsors of the S-League.
Chinese companies avoid Euro 2012
June 13, 2012
A Chinese based corporate hospitality agent for Union of European Football Associations' Euro 2012 says that corporate interest in the tournament from Chinese companies is lower than expected.
