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Hero MotoCorp sponsorship Olympic hockey qualifiers
February 3, 2012
Indian motorcycle manufacturer and major sport sponsor, Hero MotoCorp has become the title sponsor for the men’s and women’s Olympic qualification hockey tournament that will be played at…
3K Battery sponsors EPL giant Liverpool
February 2, 2012
Battery brand 3K Battery is the latest Asian based company to look towards the English Premier League to help generate awareness in its local market.
JX Nippon Oil & Energy formalise Yamaha MotoGP deal
February 1, 2012
After many weeks of speculation, JX Nippon Oil & Energy Corporation has been announced as a new major sponsor of Yamaha’s factory racing team in the MoroGP World…
Malaysia Airlines renews Le Tour de Langkawi sponsorship
January 31, 2012
Malaysia Airlines has renewed its sponsorship of Asia's largest cycling tour, the Le Tour de Langkawi, which is held in Langkawi, Kedah in Malaysia at the end of…
Beam appoints new head of emerging markets
January 30, 2012
Global spirits company and major sponsor, Beam Inc, has appointed Arthur Aroney as its managing director of emerging markets for Asia Pacific and South America (APSA).
Prudential sponsors Singapore broadway musical series
January 25, 2012
Insurance company, Prudential has become a major arts sponsor in Singapore and will partner three broadway musicals over the next three years.
Sponsors all lined up for the Philippine Open
January 24, 2012
The organisers of the Philippine Open golf tournament has signed or renewed a swag of new sponsorship deals for next month’s event.
China Southern Airlines to spend $1.8 million on Sydney Festival sponsorship
January 23, 2012
China Southern Airlines will reunite with the Sydney Festival beyond this year’s festival by beginning negotiations for a three-year deal.
Jeremy Paul to head up Omnicom's Ignition Factory
January 20, 2012
Omnicom Media Group has appointed Jeremy Paul to head up Ignition Factory, a division that assists brands develop activations that sit at the centre of their marketing campaigns.
ESPN STAR Sports expands Malaysia office
January 19, 2012
Broadcaster, ESPN STAR Sports has expanded its Malaysian team through the appointment of Anthony Yeap to the role of role of Vice President, Integrated Sales, Malaysia.
