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Acer is the latest to leverage Linsanity
March 19, 2012
Taiwan computer company, Acer Computers, has joined the list of companies keen to sponsor the New York Knicks National Basketball League team because of Jermey Lin who is…
BMW sponsors Chinese Olympic teams
March 16, 2012
German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.
Lin in talks with Volvo
March 15, 2012
Zhejiang Geely Holding Group, the company behind automotive brand Volvo, is reported to be about to sign an endorsement deal with popular New York Knicks basketball player, Jeremy…
RIM expands marketing activity in SE Asia
March 14, 2012
Industry insiders say that smart phone company , Research in Motion (RIM), is expanding its marketing programs in South East Asia.
Toyota expands AFC Deal to include Asian Qualifiers
March 13, 2012
Toyota has increased its sponsorship of the Asian Football Confederation (AFC) and will partner the AFC’s national team competition.
RSMG Insights acquires IFM Group
March 12, 2012
Sports research company, RSMG Insights, has acquired sports research agency IFM Group including the division Sports Marketing Surveys.
Queens Park Rangers deal working well for Malaysian Airlines
March 9, 2012
Malaysian Airline has said its sponsorship of the Queens Park Rangers English Premier League has significantly increased its brand awareness as a global full-service airline.
Changfeng Energy sponsors regional table tennis tournament
March 8, 2012
Energy company, Changfeng Energy will be the new major sponsor of a table tennis tournament to be played in Sanya City, the Hainan Province, China later this month.
Trax Global to spend big on athletics in Asia
March 6, 2012
Sport events company, Trax Global is in discussions with the Asian Athletics Association about becoming a major sponsor of the 2012 Asian Grand Prix series.
Paldo becomes Korean Baseball title sponsor
March 6, 2012
Korean food and beverages company, Paldo has become a major sponsor of the Korea Baseball Organisation (KBO) in a deal understood to be the largest commercial deal in…
