Deals

Sybaritic sponsorship of Dragon Boat Festival announced

April 13, 2012

Cosmetics company, Sybaritic Inc, has become a major sponsor of the 2012 Boracay Dragon Boat International Festival that will take place in Boracay Island, Philippines later this month.

Chinese apparel deal under scrutiny in South Africa

April 12, 2012

Lobby groups in South Africa are pressuring the South African Sports Confederation and Olympic Committee (SASCOC) to abandon a $4 million sponsorship deal it has recently stuck with…

Huawei keen on rugby league in China

April 11, 2012

Chinese telecommunications company, Huawei is keen to bring rugby league to China and will use its major sponsorship of the Australian rugby league team, the Canberra Raiders, to…

Lotus F1 ends Lotus Group deal but keeps the name

April 10, 2012

Lotus F1 has ended its sponsorship relationship with Malaysian automotive company Group Lotus freeing up the team to pursue another major sponsor.

Huawei dips toe in the water by sponsoring Spanish La Liga team

April 9, 2012

Chinese telecommunications company Huawei has become a major sponsor of Spanish La Liga side Atletico Madrid.

Repucom adds social media analysis to client offering

April 5, 2012

Repucom International has added social media analysis to its range of sponsorship research offerings.

Samsung signs regional deal with Maria Sharapova

April 4, 2012

Korean consumer electronics giant, Samsung has signed a three-year deal with Russian tennis player, Maria Sharapova.

ESPN Star bags BCCI broadcast rights

April 3, 2012

The News Corporation and EPSN owned joint venture broadcaster, ESPN Star, will be the new broadcast partner of the Board of Control for Cricket in India after it…

CIMB sponsors Indonesian Masters golf

April 2, 2012

Malaysian bank and prolific Asian sports sponsor, CIMB Group, has become a major sponsor of the Indonesian Masters golf tournament.

CIMB on the lookout for next squash sensation

March 30, 2012

Malaysian bank, CIMB plans to expand its squash sponsorship program and is looking for a up-and-coming young player to appoint as a brand ambassadors.