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Toyota expands AFC Deal to include Asian Qualifiers
March 13, 2012
Toyota has increased its sponsorship of the Asian Football Confederation (AFC) and will partner the AFC’s national team competition.
RSMG Insights acquires IFM Group
March 12, 2012
Sports research company, RSMG Insights, has acquired sports research agency IFM Group including the division Sports Marketing Surveys.
Queens Park Rangers deal working well for Malaysian Airlines
March 9, 2012
Malaysian Airline has said its sponsorship of the Queens Park Rangers English Premier League has significantly increased its brand awareness as a global full-service airline.
Changfeng Energy sponsors regional table tennis tournament
March 8, 2012
Energy company, Changfeng Energy will be the new major sponsor of a table tennis tournament to be played in Sanya City, the Hainan Province, China later this month.
Trax Global to spend big on athletics in Asia
March 6, 2012
Sport events company, Trax Global is in discussions with the Asian Athletics Association about becoming a major sponsor of the 2012 Asian Grand Prix series.
Paldo becomes Korean Baseball title sponsor
March 6, 2012
Korean food and beverages company, Paldo has become a major sponsor of the Korea Baseball Organisation (KBO) in a deal understood to be the largest commercial deal in…
CCM renews Malaysia Masters sponsorship
March 5, 2012
The Chemical Company of Malaysia Berhad (CCM) has renewed its naming rights sponsorship of the Impian Masters golf tournament.
BMW renews WTA Malaysian Open deal
March 2, 2012
Automotive manufacturer, BMW has renewed its naming rights sponsorship of the Women's Tennis Association Malaysian Open and for this year's tournament it will supply a fleet of BMW…
P&G expands Olympic campaign through Chinese deal
March 1, 2012
Consumer goods giant, Proctor and Gamble, has expanded its Olympic sponsorship program through a new deal with the Chinese Olympic team.
Amul sponsors Indian team for London Olympics
February 29, 2012
Asia’s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nation’s team for the…
