Deals

Chang finalises Real Madrid deal and now looks to Barcelona

April 27, 2012

Thai Beverage Plc has become a major sponsor of Spanish football club, Real Madrid, and will promote its Chang beer brand through the sponsorship.

2011 Asian sponsorship spend down due to lack of Mega Events

April 26, 2012

The upcoming Asia Sponsorship News Annual Report 2011 says that sponsorship spending was down 12% due to the absence of major events such as China's World Expo and…

ASUS becomes electronic sport team sponsor

April 25, 2012

PC components company, ASUS has become the major sponsor of a Malaysian electronic sports team called TEAM Orange Esports.DotA.

AirAsia expands sponsorship portfolio with Australian MotoGP naming rights deal

April 24, 2012

Air line and prolific sport sponsor AirAsia, has expanded its global sport sponsorship portfolio by becoming the naming rights sponsor of the Australian Motorcycle Grand Prix.

Kia sponsors rugby union in Sri Lanka

April 23, 2012

Korean automotive brand Kia, has become a sponsor of rugby union in Sri Lanka and will be the major partner of a team in 2012.

Charm to sell Chinese Winter Olympic sponsorship

April 20, 2012

Chinese advertising agency, Charm Communications has become the sponsorship consultant for China's Winter Olympic sport association which includes the Chinese Skating Association (CKA), the Chinese Ski Association (CSA),…

Budweiser Porsche Carrera Cup Asia heavily leveraged in China

April 19, 2012

Beer brand Budweiser, will be the new major sponsor of Porsche Carrera Cup Asia and will heavily leverage the deal in China.

Heineken banners displayed at dog fight

April 18, 2012

Dutch beer brand Heineken had its promotional banners on display around a dog fight ring in Mongolia making it appear it sponsored the controversial sport.