Deals

Toyota not happy with Kimara driving record

March 22, 2012

Automotive brand Toyota would be less than impressed with Japanese celebrity Takuaya Kimara who is a brand ambassador for the company.

Tiffany & Co renew Malaysian F1 deal

March 22, 2012

International jeweller, Tiffany & Co, has renewed its sponsorship of the Malaysian Formula One Grand Prix and will continue to provide the trophies for the first, second and…

Korean Air becomes Asian Games major sponsor

March 21, 2012

Korean Air has become an official sponsor of the 17th Asian Games that will be held in Incheon in north west South Korea, in 2014.

Volvo's Linsanity deal confirmed

March 21, 2012

Last week's speculation that Volvo was discussing an endorsement deal with New York Knicks player Jeremy Lin have been confirmed with the car brand signing a two year…

Gloops becomes MLB Japan Opening Series title sponsor

March 20, 2012

Japanese mobile phone software developer, Gloops, has become the title sponsor for Major League Baseballâ€™s Japan Opening Series.

Acer is the latest to leverage Linsanity

March 19, 2012

Taiwan computer company, Acer Computers, has joined the list of companies keen to sponsor the New York Knicks National Basketball League team because of Jermey Lin who is…

BMW sponsors Chinese Olympic teams

March 16, 2012

German automotive manufacturer, BMW has become a major sponsor of four Chinese Olympic teams and will partner fencing, sailing, freestyle skiing and snowboarding.

Lin in talks with Volvo

March 15, 2012

Zhejiang Geely Holding Group, the company behind automotive brand Volvo, is reported to be about to sign an endorsement deal with popular New York Knicks basketball player, Jeremy…