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Ant Group Partners NBA China
February 22, 2023
NBA China has agreed a sponsorship deal with homegrown digital payments giant Ant Group. Through the…
Japanese Based MNC Ajinomoto Backs Upcoming SEA Games
February 21, 2023
The Cambodian SEA Games Organising Committee (CAMSOC) has signed a deal with Ajinomoto, making the Japanese…
Louis Vuitton Continues Investing In Chinese Celebrity Endorsements
January 29, 2023
Luxury label Louis Vuitton treads through its tried-and-tested celebrity endorsement route, with Chinese idol Dylan Wang…
Cambodian Largest Bank ABA Backs 32nd SEA GAMES In Phnom Penh
January 29, 2023
ABA Bank, the largest commercial bank in Cambodia, has secured a deal with the nation’s SEA…
Team India Replaces Shirt Sponsor With Little Fanfare
January 29, 2023
Despite being the most lucrative national cricket team for sponsorship, Team India has been mired in…
Asian Web 3.0 Hospitality Platform Dives Into Landmark Gunners Deal
January 29, 2023
Hong Kong based Web 3.0 platform Labs Group has scored a landmark sponsorship deal with leading…
India’s EaseMyTrip Dabbles In Tennis Sponsorship
December 15, 2022
Indian online travel company EaseMyTrip has become the official travel partner for the debut season of World…
Oreo Collaborates With K-Pop’s Blackpink
December 14, 2022
Mondelez owned Oreo has collaborated with K-Pop sensation Blackpink in yet another endorsement coup for the…
Challenger Logistics Brand Punts On Messi’s World Cup Swansong
December 13, 2022
Ahead of the World Cup final, Indonesia-based logistics company J&T Express has announced Argentinesuperstar Lionel Messi as…
Japanese Engine Maker Yanmar Sticks With Asean Football Deal
December 12, 2022
In an attempt to drive brand awareness in Southeast Asia, Japanese diesel engine maker Yanmar is…
Messi Gets Busy In Asia’s Sponsorship Market
November 9, 2022
Ahead of the FIFA 2022 World Cup, Lionel Messi has been busy scoring personal endorsement deals…
DBS Leverages On The Tried And Tested Branded Content Route
November 8, 2022
DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC). It focuses…
Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals
November 7, 2022
Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…
Petronas Renews F1 Mercedes Team Deal
October 20, 2022
Formula 1 team Mercedes has renewed a new multi-year title sponsorship extension with the state-owned oil and…
Messi Led Argentina Attracts Asian Brands Before FIFA World Cup
October 19, 2022
The Argentina Football Association (AFA) has been keen to leverage on its popularity as one of…
Mastercard Replaces Paytm As Team India’s Title Sponsor
October 18, 2022
Mastercard has secured a title sponsorship deal with the Board of Control for Cricket in India…
Japanese Pharma Expands Golf Portfolio With PGA Tour
October 18, 2022
In a landmark deal, Japanese pharmaceutical company Kowa has scored a multi-year partnership with the PGA…
European Asset Management Adds To World Golf Portfolio With Asian Stable
July 30, 2022
Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…
Now Tiktok Expands Into World Golf To Unlock Growing Fanbase
July 29, 2022
Earlier this month - during arguably the apex of the world golf calendar - Tiktok announced…
Malaysian Telco Partners To Launch Pokemon Unite Gaming Event
July 29, 2022
Yoodo, the Axiata/Celcom-owned digital mobile service in Malaysia, has announced a partnership with The Pokémon Company…
TikTok Dances Into First Asian Sports Partnership with the J.League
May 2, 2022
TikTok has struck a content partnership deal with the J.League, Japan's top-flight football league. The collaboration…
Tiger Beer Collaborates With Global Asian Football Star Son Heung-Min
April 14, 2022
Ahead of Chinese New Year, Singaporean brewer Tiger Beer has collaborated with global football star Son…
Tata Group Surprises With Rumoured IPL Title Sponsorship Takeover
April 5, 2022
News that Tata Group is poised to replace Vivo as title sponsor for the Indian Premier…
Insurer AXA Scores Landmark Asian Deal With Golfer
March 17, 2022
Insurer AXA has expanded its sports sponsorship portfolio by securing an endorsement deal in Asia and…
Pernod Ricard Moves Ahead With Endorsements In India
March 16, 2022
Brands from the Pernod Ricard portfolio have been busy in India, scoring major endorsement deals with…
Aussie Trading Platform TMGM Seeks AFF Suzuki Cup Boost
November 29, 2021
In a bid to increase brand awareness across Southeast Asia, online trading platform - Australian-based - TMGM has…
Indian-based Tyre Brand Books Big Return To Sports With IPL Deal
November 24, 2021
Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…
Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership
November 11, 2021
FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…
Crypto Platform FTX Backs ICC To Attract South Asian Consumers
November 10, 2021
Cryptocurrency platform FTX has secured a global partnership with the International Cricket Council (ICC), in a…
South Korean Instant Food Giant Snaps Up Global Deal With Lakers
October 1, 2021
South Korea’s FMCG food giant CJ CheilJedang Corporation has scored a landmark global sponsorship deal with NBA team…
