Deals

Charm to sell Chinese Winter Olympic sponsorship

April 20, 2012

Chinese advertising agency, Charm Communications has become the sponsorship consultant for China's Winter Olympic sport association which includes the Chinese Skating Association (CKA), the Chinese Ski Association (CSA),…

Budweiser Porsche Carrera Cup Asia heavily leveraged in China

April 19, 2012

Beer brand Budweiser, will be the new major sponsor of Porsche Carrera Cup Asia and will heavily leverage the deal in China.

Heineken banners displayed at dog fight

April 18, 2012

Dutch beer brand Heineken had its promotional banners on display around a dog fight ring in Mongolia making it appear it sponsored the controversial sport.

Sahara becomes volleyball sponsor

April 17, 2012

Major sport sponsor, Sahara India has become a major sponsor of volleyball in India.

Carlsberg renews Malaysian Open sponsorship

April 16, 2012

Danish beer brand, Carlsberg has renewed its sponsorship of the Malaysian Open golf tournament until 2015.

Sybaritic sponsorship of Dragon Boat Festival announced

April 13, 2012

Cosmetics company, Sybaritic Inc, has become a major sponsor of the 2012 Boracay Dragon Boat International Festival that will take place in Boracay Island, Philippines later this month.

Chinese apparel deal under scrutiny in South Africa

April 12, 2012

Lobby groups in South Africa are pressuring the South African Sports Confederation and Olympic Committee (SASCOC) to abandon a $4 million sponsorship deal it has recently stuck with…

Huawei keen on rugby league in China

April 11, 2012

Chinese telecommunications company, Huawei is keen to bring rugby league to China and will use its major sponsorship of the Australian rugby league team, the Canberra Raiders, to…