Deals

AXA, Canon and DHL back SME sitcom

August 21, 2012

Insurance company AXA Affin General Insurance, electronic equipment company Canon Malaysia and logistics company DHL Express have sponsored a Malaysia sitcom produced by niche media company, Malaysia SME.

ASICS sponsors Penang Bridge Marathon

August 20, 2012

Footwear and apparel company, ASICS, will be the new apparel sponsor of the Allianz Penang Bridge International Marathon.

Medals from less popular sports provide unexpected extra boost for sponsors

August 17, 2012

Sponsors of lesser popular Olympic sports in Korea are claiming significant success from their marketing campaigns after the Korean Olympic team returned home with a high number of…

Giant sponsors K-Pop starlets

August 16, 2012

Major retail chain Giant, has become a title sponsor of Singapore-Korean girl pop group, Skarf, in deal brokered by marketing agency, Parallel Media Group.

Kosmopolito Hotels sponsors Asian Youth Orchestra

August 15, 2012

Hotel operator, Kosmopolito Hotels International, has become a major sponsor of the Asian Youth Orchestra and has contributed HK$40,000 in funding to the 104 member orchestra.

Expedia becomes EPL major sponsor

August 14, 2012

The appeal of the English Premier League in Asia will be leveraged by online travel website Expedia which has signed a deal to become the sponsor Â of competition…

Rado becomes Malaysian Open sponsor

August 13, 2012

The Malaysian Open has announced Swiss watch manufacturer Rado as a sponsor of the tennis tournament.

Mahindra & Mahindra sponsors Sri Lanka Twenty20

August 10, 2012

Vehicle manufacturer, Mahindra & Mahindra has become the inaugural title sponsor of the Sri Lanka Premier League (SLPL) in an eleventh hour deal.

Linsanity hits Taiwan this week, China next

August 9, 2012

A four-day Taiwan visit by NBA player Jeremy Lin has been heavily leveraged by the player's sponsors Adidas, Nike and Volvo.

Karbonn Mobiles becomes Champions League Twenty20 naming rights sponsor

August 8, 2012

Indian mobile phone manufacturer, Karbonn Mobiles has become the new naming rights sponsor of the Champions League Twenty20 that will be played in South Africa later this year.