Deals

Sahara might consider Bangladesh cricket sponsorship

May 28, 2012

Major Indian conglomerate and major sponsor of sports, Sahara Group might extend its sponsorship in cricket to include a major deal with the Bangladesh national team.

JCB to sponsor women's golf in China

May 25, 2012

Japanese payment company, JCB International has become an official sponsor of the China LPGA Tour.  

Norton Rose Group sponsors arts festival touring China

May 24, 2012

Law firm, Norton Rose Group is the major sponsor of UK Now, a major arts festival to be held in China.

Volvik steps up to title sponsor new golf tournament

May 23, 2012

Korean golf ball manufacturer Volvik has become the title sponsor of a new golf tournament to be played at the Hildesheim Country Club in Chungchung Korea next month.

MasterCard keen to reschedule European Champions League to suit Asia

May 22, 2012

Credit card company and major sponsor MasterCard International is keen to see the UEFA Champions League final played at a more Asia friendly time but a move is…

AirAsia renews and expands QPR deal

May 21, 2012

AirAsia has renewed and expanded its sponsorship of English Premier League club, the Queens Park Rangers for a further year.

Jeju Air sponsors Big Bang Asian tour

May 18, 2012

South Korean budget airline, Jeju Air has made popular Korean boy band, Big Bang a brand ambassador.

Courts sponsorship Liverpool FC soccer camps

May 17, 2012

Singapore based electronics and homeware retailer, Courts has become a sponsor of English Premier League club, Liverpool FC and will partner its International Academy Soccer Schools.

Maxis signs as major Malaysian badminton sponsor

May 16, 2012

Malaysian mobile phone company, Maxis, has become a major sponsor of the Badminton Association of Malaysia (BAM) in a two-year, multi-million dollar deal.

Nike extends AFC sponsorship

May 15, 2012

Footwear sports apparel and equipment giant, Nike has renewed its sponsorship of the Asia Football Confederation for at least four years.