Deals

Chinese companies avoid Euro 2012

June 13, 2012

A Chinese based corporate hospitality agent for Union of European Football Associations' Euro 2012 says that corporate interest in the tournament from Chinese companies is lower than expected.

Mercedes-Benz sponsors golf in China

June 12, 2012

German vehicle manufacturer, Mercedes-Benz, has become a sponsor of the China Golf Association and will back the national golfing teams.

Chinese city hopes to sell airport naming rights

June 7, 2012

Yibin City in China could become the first city in the country to grant naming rights to its airport after finalising heads of agreement to sign hard liquor…

Harlem Globetrotters slam dunk major China partnership

June 6, 2012

Iconic exhibition basketball troupe, the Harlem Globetrotters has signed dairy products company Inner Mongolia Mengniu Dairy Industry as a major international sponsor.

GMs ManU deal to be leveraged in China next month

June 5, 2012

The General Motors (GM) major sponsorship of English Premier League Club, Manchester United will be heavily leveraged in China where the club is said to have over 100…

Hyundai back Chinese football as Makita and Toyota renew AFC deals

June 4, 2012

Korean automotive giant, Hyundai has become a major sponsor of the Chinese Football Association in a deal said to be worth $6.3 million a year for four years.

Epson renews AFC sponsorship

June 1, 2012

Office equipment company, Epson has renewed its sponsorship of the Asia Football Confederation for a further four years.

Sahara stumps bidders with Bangladesh cricket offer

May 31, 2012

Major Indian conglomerate, Sahara Group, has offered the Bangladesh Cricket Board $9.4 million to be the national team's major sponsor for the next four years.

Barclays won't renew Singapore Open sponsorship

May 30, 2012

Major financial services company Barclays will no longer have naming rights to the Singapore Open golf tournament, but according to the head of the Singapore Golf Association, the…