Deals

Brilliance BMW hire former Volvo China sponsorship head

May 4, 2012

The head of sponsorship for Volvo Cars China, Marketing Director, Sun Wei has left the Swedish auto manufacturer to take up a similar role with Brilliance BMW.

ASRock sponsorship StarCraft II tournament

May 3, 2012

Popular computer motherboard brand, ASRock has become a major sponsor of the Asia StarCraft II Professional Team Invitational Tournament (ASiT) that will run from the end of April…

Wurth Group sponsorship Team China Basketball

May 2, 2012

Hardware wholesaler, Wurth has become a major sponsor of Team China Basketball in a deal brokered by the Chinese Basketball Association's exclusive global marketing partner, Infront Sports &…

YesStyle looks abroad for brand expansion

May 1, 2012

Hong Kong based online fashion retailer, YesStyle is looking outside of Asia to expand its brand and has become a sponsor of the Korean Music Festival that will…

Gucci sponsors Korean National Trust

April 30, 2012

Italian brand Gucci, has become a major sponsor of National Trust Korea in a five-year deal that will see the luxury fashion brand help in the preservation of…

Chang finalises Real Madrid deal and now looks to Barcelona

April 27, 2012

Thai Beverage Plc has become a major sponsor of Spanish football club, Real Madrid, and will promote its Chang beer brand through the sponsorship.

2011 Asian sponsorship spend down due to lack of Mega Events

April 26, 2012

The upcoming Asia Sponsorship News Annual Report 2011 says that sponsorship spending was down 12% due to the absence of major events such as China's World Expo and…

ASUS becomes electronic sport team sponsor

April 25, 2012

PC components company, ASUS has become the major sponsor of a Malaysian electronic sports team called TEAM Orange Esports.DotA.

AirAsia expands sponsorship portfolio with Australian MotoGP naming rights deal

April 24, 2012

Air line and prolific sport sponsor AirAsia, has expanded its global sport sponsorship portfolio by becoming the naming rights sponsor of the Australian Motorcycle Grand Prix.