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IOC keen to sign Chinese TOP deal
July 11, 2012
The International Olympic Committee is hoping a Chinese company will join its TOP sponsorship program for the next instalment of the Games.
Wine brand credits sponsorship for return top position
July 10, 2012
Pernod Ricard wine brand Jacob's Creek has attributed an increased investment in sponsorship as a major factor in its return to become the leading wine brand in terms…
Energy drinks compete for brand presence in Korean esports sector
July 9, 2012
The electronic gaming scene in Korea has recently been given a boost with popular energy drink Red Bull and major corporation Lotte signing major sponsorship deals with leading…
HSBC to leverage Hong Kong rugby with help of Waratahs
July 6, 2012
HSBC will leverage its sponsorship of the Hong Kong Rugby Football Union through a new initiative that involves Australian based Super Rugby franchise, the Waratahs.
Li Ning to spend 2 billion yuan on Chinese basketball
July 5, 2012
Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.
Kia renews Philippine football sponsorship
July 4, 2012
Korean automotive giant Kia has renewed its sponsorship of the Philippine Men's football team and will leverage the deal during the team's upcoming international tour.
Treasure Hunt has no trouble finding sponsors
July 3, 2012
A treasure hunt competition by Kuala Lumpur newspaper, New Sunday Times has secured a bevy of sponsorship keen to leverage the popular initiative.
Abacus becomes Asia Tour sponsor
July 2, 2012
Abacus has made moves into golf in Asia through a new deal that will see the Swedish sportwear company become the official apparel partner of the Asian Tour.
Rights holders should question value of intrusive on-field ads
June 29, 2012
Rights holders should question the value of intrusive on-field and mid-event advertising that might damage their relationship with fans, according to specialist sponsorship consultant Kim Skildum-Reid.
ING sponsor softball in Malaysia
June 28, 2012
Softball in Malaysia has received a major boost after financial services company, ING Insurance Berhad, became a major sponsor of the country's national championship.
