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adidas targets Chinese women through Hebe deal
March 7, 2013
Popular Chinese singer, Hebe Tien from Mandopop girl group S.H.E, has become a brand ambassador for sporting equipment and apparel brand adidas.
Northport renews and expands Malaysia golf sponsorship
March 6, 2013
Port operator, Northport Malaysia has renewed and increased its sponsorship of golf in Malaysia.
Beckham becomes Chinese football ambassador
March 5, 2013
The Chinese Football Association has made football star, David Beckham its first global ambassador in a deal brokered by the association's marketing partner, sports marketing company IMG.
Singha to leverage Man United Bangkok match as part of anniversary
March 4, 2013
English Premier League club, Manchester United will play a pre-season game in Bangkok and the club's official beer partner, Singha has been announced as the match's major sponsor.
Football clubs ramp up social media use in China
March 1, 2013
A new study by Shanghai research company Mailman Group shows that leading professional football clubs rely heavily on social media in China to help generate fan awareness and…
Canon tees off Asian golf sponsorship with Asian Tour deal
February 28, 2013
Photographic and digital image solutions company, Canon has made a significant move into golf in Asia by signing as the official imaging partner of the Asian Tour.
Cairn India co-sponsors national teams
February 26, 2013
Energy and resource exploration company, Cairn India signed as a co-sponsor of the India's national hockey teams just prior to the second round of the FIH World League…
Axis Telekom sponsors Indonesia's The Voice
February 25, 2013
Indonesian mobile phone company, Axis Telekom has become a major sponsor of a new talent search television program called 'The Voice Indonesia'.
Xtep increase marathon sponsorship program with HKU deal
February 22, 2013
Chinese sporting apparel company, Xtep International, has become the official uniform sponsor for the University of Hong Kong's marathon team.
SINA Corp renews PGA Tour agreement
February 21, 2013
Chinese online media company, SINA Corporation will continue to produce and manage the PGA Tour's website in Mandarin after renewing its agreement for three years.
