Deals

JAL becomes Tokyo 2020 bid partner

November 12, 2012

Tokyo's bid to host the 2020 Olympic and Paralympic Games has signed its second airline partner with Japan Airlines (JAL) becoming the seventh official bid partner.

Samsung renews Asian Games sponsorship

November 9, 2012

Korean consumer electronics giant, Samsung has become a major sponsor of the 17th Asian Games to be held in Incheon in 2014.

Sponsors dispute postpones Malaysian K-Pop concert

November 8, 2012

A dispute between the organisers of upcoming concert K-Pop Storm Live in Malaysia 2012 and the concert's major sponsor, Malaysian-based Korean Radio Station WBS89.7 has resulted in its…

Japanese city considers selling naming rights to reduce debt

November 7, 2012

The Japanese city of Izumisano is putting its naming rights up for auction.

Research: P&G most popular Olympic sponsor

November 6, 2012

Proctor & Gamble was the most effective sponsor of the London 2012 Olympics according to new research by Sponsorship Today and Think!Sponsorship.

HSBC renews Championship golf sponsorship

November 5, 2012

Despite last week's disappointment at the 'no show' of two top golfers, HSBC has renewed its sponsorship of the HSBC Championship golf tournament for three years.

Tencent becomes Nanjing 2014 partner

November 2, 2012

China's largest internet destination, Tencent has become a major sponsor of the 2014 Summer Youth Olympic Games that will take place in Nanjing.

ChinaSpirit signs Official Team Timekeeper

November 1, 2012

ChinaSpirit, the Chinese challenger for America’s Cup Youth 2013 with ambitions on competing in the 35th America’s Cup, has signed Federico Iguzzini as its Official Team Timekeeper.

Morgan not happy with golfer's no show

October 31, 2012

The head of sponsorship for HSBC, Giles Morgan, has been critical of the payment of player appearance fees and said he was disappointed that the world number one…