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Sime Darby renews LPGA tournament naming rights
July 30, 2012
Malaysian multinational Sime Darby has renewed is naming rights sponsorship of LPGA Malaysia for three years.
Korean Air sponsors boxing to help internationalise the sport
July 30, 2012
South Korean airline, Korean Air has become a major sponsor of the International Boxing Association and heavily leveraged the new deal in the lead up to the London…
Protest about World Baseball Classic sponsorship revenue distribution
July 23, 2012
Japanese professional baseball players are calling for a greater share of revenue generated by the 2013 World Baseball Classic and have threatened to boycott the quadrennial International Baseball…
Panasonic continues backing of victorious Tokai University
July 20, 2012
Consumer electrical goods manufacturer, Panasonic has become the major sponsor of Tokai University's solar car team competing at the South African Solar Challenge 2012 (SASC), the longest distance…
Eight billion reasons to be involved with the Olympics
July 19, 2012
The London Games will break the $8 billion revenue barrier over its four-year cycle, in part due to a 52% rise in the value of the Games' media…
Yingli to leverage FC Bayern Munchen deal in Beijing
July 18, 2012
Leading Chinese solar energy company, Yingli Green Energy will leverage its sponsorship of German professional football club, FC Bayern Munchen by bringing the team to Beijing to play…
Garuda Indonesia becomes Liverpool sponsor
July 17, 2012
Indonesian airline, Garuda has become the latest airline from Asia to sign an English Premier League club sponsorship.
UPS Japan renews Team TAISAN deal
July 16, 2012
International shipping company, UPS has renewed its sponsorship of Japanese touring car team, Team TAISAN.
Diageo to promote entire portfolio through Shanghai trade show
July 13, 2012
Liquor brand Diageo's interest in the Chinese travel market could open up new sponsorship opportunities for rights holders in the country.
Yonex spends S$2.65 million on Singapore National Games deal
July 12, 2012
Sport apparel brand, Yonex has signed a S$2.65 million sponsorship agreement with the Singapore National Games (SNG) to become the inaugural event's main sponsor and official apparel provider.
