Deals

Samsung secures naming rights to K Pop awards

December 10, 2012

Consumer electronics brand Samsung will be the naming rights sponsor of South Korea's Grammy Awards, the Golden Disk Awards.

Sponsors circling new Indian Badminton League

December 6, 2012

Sponsors of the Indian Premier League Twenty20 cricket tournament have thrown their support behind what will be the country's latest sporting competition, the Indian Badminton League (IBL).

Alpari expands sailing sponsors with team deal

December 6, 2012

Online foreign exchange company, Alpari has expanded its yachting sponsorship program by becoming a sponsor of the BlackMatch Racing team that will compete in the World Match Racing…

Coke receives royal honours for speech contest sponsorship

December 3, 2012

Coca-Cola Japan has been presented with a certificate of appreciation from the Japanese Imperial Family for its 50 year involvement as the main sponsor of the All Japan…

Malaysia's Young Tigers may sign Suzuki for S League

December 2, 2012

The Football Association of Malaysia is close to signing Suzuki Malaysia as the title sponsor of the Harimau Muda A squad when it compete in the Singapore League.

Tiger renews street football naming rights deal

November 30, 2012

Asia Pacific Breweries has renewed its naming rights sponsorship of a Street Football tournament run by ESPN Star Sports Event Management Group.

Tsingtao signs major Chinese basketball sponsorship

November 28, 2012

Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.

ANZ sponsors Shanghai Masters

November 27, 2012

Australian bank ANZ has become a diamond sponsor of the Shanghai Rolex Masters tennis tournament.

OCBC Bank in talks to name Singapore Sports Hub

November 26, 2012

Major Singapore financial services company, OCBC Bank has been reported to be in negotiations to become the naming rights sponsor of the country's major sporting centre, Sports Hub.