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Kia renews Philippine football sponsorship
July 4, 2012
Korean automotive giant Kia has renewed its sponsorship of the Philippine Men's football team and will leverage the deal during the team's upcoming international tour.
Treasure Hunt has no trouble finding sponsors
July 3, 2012
A treasure hunt competition by Kuala Lumpur newspaper, New Sunday Times has secured a bevy of sponsorship keen to leverage the popular initiative.
Abacus becomes Asia Tour sponsor
July 2, 2012
Abacus has made moves into golf in Asia through a new deal that will see the Swedish sportwear company become the official apparel partner of the Asian Tour.
Rights holders should question value of intrusive on-field ads
June 29, 2012
Rights holders should question the value of intrusive on-field and mid-event advertising that might damage their relationship with fans, according to specialist sponsorship consultant Kim Skildum-Reid.
ING sponsor softball in Malaysia
June 28, 2012
Softball in Malaysia has received a major boost after financial services company, ING Insurance Berhad, became a major sponsor of the country's national championship.
QPR Builds on Asian Roots with an ASEAN Tour and Sponsor Outreach in Korea
June 26, 2012
Tony Fernandes, the owner of English Premier League club Queens Park Rangers, is looking to build on the club's new Asian roots by reaching out to markets that…
WTA signs two new sponsors
June 26, 2012
Professional women's tennis player association WTA has signed two new commercial deals that will strengthen its presence in Asia.
Maybank sponsors Asian golf development tour
June 25, 2012
Malaysia’s largest banking and financial services company, Maybank (Malayan Banking Berhad) has increased its sponsorship of golf through a deal as the title sponsor of new Asian Development…
Zhen-Ao Group becomes Weightlifting Federation partner
June 22, 2012
Chinese biotech company, Zhen-Ao Group has become a major sponsor of the International Weightlifting Federation.
Casio back emerging Japanese drifter
June 21, 2012
Watch and timing technology company, Casio has become a major sponsor of Japanese race car driver Ken Gushi and will also back his team, the G-Shock – Kumho…
