Deals

Yingli to leverage FC Bayern Munchen deal in Beijing

July 18, 2012

Leading Chinese solar energy company, Yingli Green Energy will leverage its sponsorship of German professional football club, FC Bayern Munchen by bringing the team to Beijing to play…

Garuda Indonesia becomes Liverpool sponsor

July 17, 2012

Indonesian airline, Garuda has become the latest airline from Asia to sign an English Premier League club sponsorship.

UPS Japan renews Team TAISAN deal

July 16, 2012

International shipping company, UPS has renewed its sponsorship of Japanese touring car team, Team TAISAN.

Diageo to promote entire portfolio through Shanghai trade show

July 13, 2012

Liquor brand Diageo's interest in the Chinese travel market could open up new sponsorship opportunities for rights holders in the country.

Yonex spends S$2.65 million on Singapore National Games deal

July 12, 2012

Sport apparel brand, Yonex has signed a S$2.65 million sponsorship agreement with the Singapore National Games (SNG) to become the inaugural event's main sponsor and official apparel provider.

IOC keen to sign Chinese TOP deal

July 11, 2012

The International Olympic Committee is hoping a Chinese company will join its TOP sponsorship program for the next instalment of the Games.

Wine brand credits sponsorship for return top position

July 10, 2012

Pernod Ricard wine brand Jacob's Creek has attributed an increased investment in sponsorship as a major factor in its return to become the leading wine brand in terms…

Energy drinks compete for brand presence in Korean esports sector

July 9, 2012

The electronic gaming scene in Korea has recently been given a boost with popular energy drink Red Bull and major corporation Lotte signing major sponsorship deals with leading…

HSBC to leverage Hong Kong rugby with help of Waratahs

July 6, 2012

HSBC will leverage its sponsorship of the Hong Kong Rugby Football Union through a new initiative that involves Australian based Super Rugby franchise, the Waratahs.

Li Ning to spend 2 billion yuan on Chinese basketball

July 5, 2012

Industry insiders say that Chinese sports apparel company Li Ning will spend between 1.5 and 2 billion yuan sponsoring the China Basketball Association.