Deals

Manulife Vietnam directly funds Vietnamese Olympians

August 2, 2012

Manulife Vietnam has contributed VND 200 million in additional funding as part of its sponsorship of Vietnam's Olympic team for the London Games that started this week.

Two South Korean companies sign deals with Bundesliga club

August 1, 2012

German professional men soccer club Hamburger SV has secured to new sponsors during its tour of South Korea.

Tianda Pharmaceuticals leverages China / Australia arts partnership

August 1, 2012

Hong Kong based pharmaceutical company, Tianda Pharmaceuticals is leveraging its sponsorship of the Xinghai Conservatory of Music in Guangzhou by backing a new partnership between the music organisations…

Chinese companies receive brand boost from Olympic sponsorships

July 31, 2012

Chinese companies are benefiting from increased brand awareness because of their Olympic sponsorship campaigns according to new research from Ipsos Digital Research.

Acer still mum on future of Olympic sponsorship

July 31, 2012

Taiwanese computer company Acer is yet to indicate if it will remain in the TOP Olympic sponsorship program once its current deal comes to an end at the…

Sime Darby renews LPGA tournament naming rights

July 30, 2012

Malaysian multinational Sime Darby has renewed is naming rights sponsorship of LPGA Malaysia for three years.

Korean Air sponsors boxing to help internationalise the sport

July 30, 2012

South Korean airline, Korean Air has become a major sponsor of the International Boxing Association and heavily leveraged the new deal in the lead up to the London…

Protest about World Baseball Classic sponsorship revenue distribution

July 23, 2012

Japanese professional baseball players are calling for a greater share of revenue generated by the 2013 World Baseball Classic and have threatened to boycott the quadrennial International Baseball…

Panasonic continues backing of victorious Tokai University

July 20, 2012

Consumer electrical goods manufacturer, Panasonic has become the major sponsor of Tokai University's solar car team competing at the South African Solar Challenge 2012 (SASC), the longest distance…