Deals

India Yamaha Motor sponsors iconic inter-schools tournament

September 6, 2012

India Yamaha Motor has become a co-sponsor of the Subroto Cup football tournament, one of the oldest inter-school football competitions in the country.

Maybank sponsorship Malaysian MotoGP

September 5, 2012

Malaysiaâ€™s largest banking and financial services company, Maybank (Malayan Banking Berhad) has become the commercial banking partner of the Malaysian MotoGP.

Bayer Leverkusen to create Asian focused broadcast

September 4, 2012

German professional men's football club, Bayer Leverkusen plans to introduce a separate television feed for its matches and plans to target Chinese and Japanese advertisers through the new…

Coca-Cola most recalled brand following strong digital strategy

September 3, 2012

Coca-Cola enjoyed a 61% spontaneous brand awareness among Chinese consumers as a result of its London Olympic Games sponsorship, according to research consultancy R3.

Godrej Appliances becomes Tour de India title sponsor

August 31, 2012

Indian electronic consumer goods manufacturer, Godrej Appliances has become the title sponsor of the Tour de India (TDI).

DLF to end IPL title sponsorship as rates skyrocket

August 30, 2012

Real estate development company, DLF has announced that it will end its naming rights sponsorship of the Indian Premier League T20 cricket tournament which it has sponsored for…

Hyundai rewards archers with cash bonanza

August 29, 2012

Hyundai has rewarded two Korean Olympic gold medallists with a major cash reward for their efforts at the London Games.

MRF considers international expansion of motorsport program

August 29, 2012

Indian tire manufacturer, MRF (Madras Rubber Factory), has said that it plans to expand its motor sport sponsorship portfolio with more deals outside of its home country.

YesStyle and YesAsia expand Wonder Girls sponsorship

August 27, 2012

Hong Kong based online fashion retailer, YesStyle and YesAsia expanded its sponsorship of popular K-pop girl group Wonder Girls by including the backing of the Singapore leg of…

Spurs sign Asian Gambling Partner

August 24, 2012

English Premier League clubs' appetite for Asian sponsorship partners continues unabated with Tottenham Hotspur the latest to leverage the growing interest of the League in Asia.