Deals

SingTel concerned over Singapore F1 hosting negotiations

September 21, 2012

SingTel is yet to renew its naming rights of the Singapore Grand Prix and according to reports, the telco is concerned about the tenure of the event.

Worsening political ties impacting major events

September 20, 2012

Political unrest between China and Japan is taking its toll on major events in both countries.

UBS returns as Hong Kong Open title sponsor

September 19, 2012

The Hong Kong Open golf tournament has received a much needed boost from financial services company UBS which will return as the event's title sponsor.

Airlines spent half a billion on sponsorship each year

September 18, 2012

New research says that airlines spend $515 million each year on sport sponsorship and that Emirates Airline spends about $182.56 a year, or 35% of the total sector…

CIMB expands squash sponsorship program with athlete deal

September 14, 2012

The major sponsor of the Malaysia Open squash tournament, CIMB Investment Bank has expanded its sponsorship of the sport by signing an endorsement deal with popular Asian squash…

Naza Group becomes Selangor's Cup sponsor

September 14, 2012

Major Malaysian industrial, Naza Group has become the title partner of the Sultan of Selangor's Cup football competition and has paid RM300,000 for the sponsorships.

Land Rover to leverage British and Irish Lions sponsorship in Hong Kong

September 13, 2012

Automobile brand, Land Rover, has renewed its role as a major sponsor of the British and Irish Lions and will back the team during its 2013 tour which…