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Prada Zooms In On Sport Partnerships In China
July 21, 2023
Italian luxury brand Prada has amped up the glamourous stakes of the 2023 FIFA Women’s World…
Cartier Welcomes Another Big Asian Celebrity To Its Endorsement Portfolio
July 20, 2023
French luxury jewellery brand Cartier is the next one to join the K-pop bandwagon as it…
South Korean Carmaker Kia Backs Korean Esports National Team
July 19, 2023
South Korean automotive giant Kia has secured a sponsorship deal with the Korea Esports Association (KeSPA).…
India Oil Clinches Ultimate Table Tennis Title Sponsorship Deal
July 18, 2023
State owned Indian Oil Corporation Limited (IOCL) has a title sponsorship deal with the ongoing Ultimate…
Japanese MNC Taica Corporation Renews RCD Mallorca Deal
July 17, 2023
Japanese MNC Taica Corporation has renewed its shirt sponsorship deal with La Liga club RCD Mallorca…
Yadea Backs Upcoming FIFA Women’s World Cup
July 7, 2023
In a landmark deal, Yadea has secured a Pan-Asian deal to become a tournament supporter for…
Gatorade Backs 2023 FIBA Basketball World Cup in Asia
July 6, 2023
Ahead of the FIBA Basketball World Cup 2023 in Japan, Indonesia, and the Philippines, sport drink…
Indian FMCG Britannia Backs Female Entrepreneurs With Latest Branded Content
July 5, 2023
Britannia Marie Gold is all set to bring its startup campaign for female homemakers turned entrepreneurs…
Kenzo Joins The K-Pop Endorsement Bandwagon
July 4, 2023
LVMH-owned Japanese luxury brand Kenzo is the latest to have a K-pop star as its global…
Hana Continues Backing South Korean National Football Team
July 3, 2023
Hana Bank has extended its long-term sponsorship deal with the Korea Football Association (KFA) and the…
Thai Sports Drink SPONSOR Backs Volleyball Nations League (VNL) Thailand
June 17, 2023
Volleyball World has secured a deal with SPONSOR, Thailand's leading sports drink, as the Title Partner…
Fun88 Continue Backing EPL Club Newcastle United
June 16, 2023
In a new multi-year deal, Fun 88 will back Newcastle United’s growth in Asia, however, it…
Prada Jumps On The K-Pop Bandwagon With Enhypen
June 15, 2023
Italian luxury brand Prada has named K-pop boyband Enhypen as its latest celebrity brand endorsers. Earlier…
Vietnam Pro Basketball League (VBA) Nets A Partnership With Genius Sports
June 14, 2023
Betting data specialist Genius Sports and the Vietnam Pro Basketball League (VBA) have agreed to a…
Krafton Secures ONE Esports Media Partnership
June 12, 2023
South Korean esports conglomerate Krafton has secured a media partnership deal with ONE Esports, a subsidiary of Group ONE…
Volleyball World Renews Mizuno Deal, Secures Thai Broadcast Deal
May 15, 2023
Volleyball World has sealed a multi-year partnership with premier Japanese sport brand Mizuno after a stellar…
Chinese White Goods Giant Haier Banks On Tennis Deals
May 14, 2023
Chinese multinational home appliance and consumer electronics, Haier, is backing the French Tennis Federation and the ATP…
China Gold Continues Backing World Table Tennis (WTT) Events
May 14, 2023
The commercial and events arm of the International Table Tennis Federation (ITTF), World Table Tennis (WTT)…
Odisha’s State Government Continues Backing Indian Hockey
May 14, 2023
The state government of Odisha has inked out an extension for the next ten years with…
Chinese Dairy Giant Yili Secures FIBA Partnership
May 14, 2023
Asia’s largest dairy brand Yili has sealed a partnership with FIBA, the world’s basketball authority. The deal…
Hankook Renews MLB Deal
April 20, 2023
South Korean tyre giant Hankook has renewed its deal with Major League Baseball (MLB). It will…
Chinese Companies Clinch International Canoe Federation (ICF) Deals
April 19, 2023
The International Canoe Federation (ICF) has signed three two-year partnership deals with Chinese companies encompassing sponsorship, licensing,…
Qatar Airways Buys Into IPL Hype
April 17, 2023
Qatar Airways has secured a three-year main sponsorship deal with IPL team Royal Challengers Bangalore. The…
The IPL 2023 Key Sponsorship Deals
March 26, 2023
With the 2023 IPL season kicking off on March 31, let’s have a rundown of all…
Malaysian Based Bookmaker BA88 Punts With A Spree Of Football Deals
March 26, 2023
Malaysian based online bookmaker BA88 Sports has been busy striking sponsorship deals recently. Fresh from its exclusive…
Upstart Taiwanese Carrier Starlux Snags LA Clippers Partnership
March 26, 2023
Taiwanese luxury carrier Starlux has sealed a deal to become the official international partner of NBA…
Resorts World Sentosa Partners LIV Golf Singapore
March 26, 2023
Resorts World Sentosa in Singapore has secured a partnership with LIV Golf, the global professional golf…
Rolex Renews Sponsorship Deal With Revamped Shanghai Masters
February 24, 2023
Rolex has renewed its sponsorship deal with the Shanghai Masters ATP 1000 tennis tournament. Under the…
India’s Female Athletes Score Major Sponsorship Inroads
February 24, 2023
It has been an eventful month for Indian female athletes culminating in a slew of sponsorship…
Filipinas Finally Snag A Coveted Adidas Sponsorship Deal
February 23, 2023
The Philippine women’s national football Filipinas has secured a four-year sponsorship deal with Adidas early this month. With…
