Deals

Money Square Japan renews baseball deal

April 19, 2013

Japanese foreign exchange company, Money Square Japan, has renewed its sponsorship of the Yakult Swallows baseball team that competes in Japan’s Nippon Baseball League.

Agencies setting up shop in Singapore

April 18, 2013

Sports marketing agencies, Pitch International and MP & Silva have formed a partnership that will see the two work together on selected projects in Asia.

Total Sports Asia reappointed as boxing TV rights distributor

April 17, 2013

The world governing body for boxing, the International Boxing Association (AIBA), has renewed its partnership with sports marketing agency, Total Sports Asia (TSA).

Pearls becomes Super Fight League title sponsor

April 16, 2013

Asia's largest mixed martial arts competition, Super Fight League (SFL) has announced PACL India Limited (Pearls) as its title sponsor.

Jingdong becomes Chinese Super League partner

April 16, 2013

B2C e-commerce company, Jingdong has become the exclusive online retail partner of the Chinese Super League (CSL).

Dentsu appointed to SEA Games Myanmar

April 12, 2013

Japanese advertising and public relations company, Dentsu, has been appointed as the sponsorship manager for the 27th SEA Games that will be in Myanmar in December.

Team Golf League appoints Total Sports Asia

April 11, 2013

Unique Asian amateur golf tournament, Team Golf League, formerly Touché Golf League (TGL), has appointed sports marketing agency Total Sports Asia as its exclusive marketing partner.

Uniqlo signs first golf global brand ambassador

April 10, 2013

Japanese fashion retailer, Uniqlo has signed Australian professional golf Adam Scott as a global brand ambassador.

Indonesia's Telkomsel does Gunners deal

April 9, 2013

Indonesian mobile phone company, Telkomsel, has become a major sponsor of English Premier League club, Arsenal FC.

Pepsi signs deal with Asian Football Development Project

April 9, 2013

PepsiCo has signed a one-year deal with Asian Football Development Project (AFDP) to help encourage young people in Asia, particularly women, to play a greater role in society…