Deals

UBS becomes global partner of Art Basel

May 30, 2013

Financial services company UBS has become the new global partner of Asia's largest modern and contemporary arts shows, Art Basel.

Chery becomes World Badminton sponsor

May 28, 2013

Chinese car brand Chery Automobile has become an official partner of the Badminton World Federation (BWF).

India's Confident Group to sponsor West Indies cricket

May 28, 2013

Indian conglomerate Confident Group has become a major sponsor of the West Indies cricket team and will sponsor during the ICC Champions Trophy taking place in the United…

Volkswagen returns as Motor Hunt sponsor

May 24, 2013

Volkswagen Group Malaysia has renewed its sponsorship of the New Sunday Times Motor Hunt 2013.

Cable Thai signs EPL broadcast sponsors

May 23, 2013

Cable television operator, Cable Thai Holdings has sold over 5 billion baht in sponsorship for this 2013-15 English Premier League coverage.

Sahara calls time on Cricket after lengthy dispute

May 22, 2013

An ongoing dispute between major sport sponsor Sahara India and cricket governing body, Board of Control for Cricket in India (BCCI), has resulted in the sponsor withdrawing its…

Indonesia encourages badminton players to get individual sponsors

May 21, 2013

Indonesia's head national badminton coach, Christian Hadinata, has said that giving players the freedom to seek their own personal sponsorship and endorsement deals would lead to better performances.

Pizza Hut sponsors Women's Asia Cup Qualifiers

May 21, 2013

Pizza Hut has become a major sponsor of the AFC Women's Asia Cup Qualifers.

Ssangyong sponsors major social media and gaming event

May 17, 2013

Korean automotive manufacturer Ssangyong Motor Company, has become an official sponsor of Good Game Show Korea 2013, a major social media and gaming conference and exhibition to be…

AirAsia signs QPR stadium deal

May 16, 2013

Air Asia has increased its football sponsorship program by becoming the naming rights sponsor of the Queen Park Rangers' home stadium.