November 28, 2012
Chinese beer brand, Tsingtao, has become a major sponsor of the Chinese Basketball Association's Professional League.
November 27, 2012
Australian bank ANZ has become a diamond sponsor of the Shanghai Rolex Masters tennis tournament.
November 26, 2012
Major Singapore financial services company, OCBC Bank has been reported to be in negotiations to become the naming rights sponsor of the country's major sporting centre, Sports Hub.
November 23, 2012
Major Japanese security company, ALSOK, has become the eighth partner of Tokyo's bid to host the 2020 Olympic and Paralympic Games.
November 22, 2012
Sponsors including Air Asia, Tissie Cookies, Muang Thai Insurance, Siam Commercial Bank, Yamaha Motor, True Corporation and Coca-Cola are funding the admission tickets for the first live concert…
November 21, 2012
Wanda Group, a large Chinese conglomerate and major sponsor of art and entertainment, has become a major sponsor of a Chinese art exhibition that will tour Paris next…
November 20, 2012
Leading international video game competition, World Cyber Games (WCG) , has announced Korean Air, NVIDIA and Seagate as major sponsors.
November 19, 2012
Diversified automotive, heavy manufacturing and engineering company, UMW Group, has continued to back golf in Malaysia by sponsoring the Glenmarie Classic tournament that starts this week.
November 16, 2012
BMW has increased its sponsorship of the Hong Kong Jockey Club (HKJC) and will replace Mercedes-Benz as the title sponsor of the Hong Kong Derby for the next…
November 15, 2012
More Japanese brands have been asked not to sponsors marathons in China as the territorial dispute over the Diaoyu/Senkaku Islands continues to impact major sporting events in the…