Deals

FC Barcelona Announces Panasonic Partnership

July 16, 2013

La Liga champions FC Barcelona has signed a deal with Panasonic. Under the three-year deal, the Japanese electronics giant has become an official partner of FC Barcelona, entitling…

Ethihad Airways Creates US Beachhead via Sport Sponsorship

July 15, 2013

UAE’s national carrier Etihad Airways is creating a beachhead in the US by becoming the official airline sponsor of Washington DC’s Nation’s Triathlon in September.

Manchester City FC Partners GS Battery

July 11, 2013

Ahead of their Asian tour, The Citizens have signed a deal with Japanese based car battery brand, GS Battery. The deal will see the manufacturer of automobile and…

Lionel Messi Becomes WeChat’s Global Ambassador

July 11, 2013

China’s popular messaging app WeChat is raising its international profile by launching a global ad campaign featuring football superstar Lionel Messi.

Liang Wen-Chong Endorses The R&A

July 10, 2013

China's highest ranked golfer, Liang Wen-Chong, 34, is set to become a brand ambassador for The R&A, golf’s ruling authority outside the US and Mexico and the organisers…

Tata Supports Amsterdam Marathon’s Offshoot

July 8, 2013

Tata Consultancy Services(TCS) has expanded its sponsorship of the TCS Amsterdam Marathon this October.

Kanbawza Becomes 27th Sea Games Offical Sponsor

July 5, 2013

One of Myanmar’s biggest corporations, Kanbawza, will invest US$2 million to support the 27th SEA Games, which will be held in the country in mid December.

Sponsorship Boost Beckons For MSL Champions Lions XII

July 4, 2013

Fresh from clinching the Malaysian Super League championship on Tuesday, the Lions XII team is expected to be a hot commodity in the local sponsorship scene.

Manchester City FC Endorses est Cola

July 3, 2013

Ahead of the Premier League runners-up Asian tour, the Citizens have announced a two-year official soft drinks partnership with est Cola in Thailand.

Qatar Airways Becomes FC Barcelona’s Asian Tour Sponsor

July 3, 2013

Qatar Airways, the first commercial shirt sponsor of La Liga champions FC Barcelona, signs on as the official title sponsor of the club’s lucrative pre-season Asian tour in…