Deals

New sponsors are not diluting our brand: Manchester United

January 28, 2013

English Premier League club, Manchester United has defended its growing international sponsorship portfolio saying it is not diluting its brand with such a long list of off-shore official…

Tokyo 2020 signs five new sponsors

January 28, 2013

Tokyo's bid to host the Olympic and Paralympic Games in 2020 received a timely boost with five new sponsors signing on after a successful international campaign launch earlier…

Thai Beverage increases volleyball sponsorship

January 24, 2013

The governing body of volleyball in Thailand, Volleyball Association of Thailand recently received a welcomed shot in the arm through an increased sponsorship by beverage company, Thai Beverage.

Force India sign Speedy Services

January 24, 2013

Indian service provider, Speedy Services has become the official equipment supplier of Formula One team Sahara Force India.

Low Wee Wern signs three new sponsors

January 23, 2013

Malaysian women's professional squash player, Low Wee Wern has secured three sponsors. Wee Wern, currently ranked seven in the world signed a new racquet deal with Harrow which…

Symbol Athlete program hope to raise 600 million yen in sponsorship

January 22, 2013

Popular Japanese figure skater, Yuzuru Hanyu has joined the Japanese Olympic Committee's Symbol Athlete sponsorship program which aims to raise significant sponsorship funds for the organisation.

Manchester United signs Japanese paint sponsor

January 21, 2013

English Premier League club, Manchester United has continued to sign new sponsors from Asia, the latest deal being with Japanese paint manufacturer, Kansai.

Barclays returns as sponsor of Asia Trophy

January 18, 2013

London headquartered financial services company Barclays, has renewed its sponsorship of a pre-season football tournament called the Asia Trophy, which will take place in Hong Kong in July.

Acer departure allows rethink of Olympic computer category

January 17, 2013

The International Olympic Committee has announced that it is seeking a new sponsor to replace Taiwan based computer company Acer, a member of the TOP Olympic sponsorship program.

Manchester United signs two more Asia facing deals

January 16, 2013

English Premier League club, Manchester United has added another two Asian based companies to its sponsorship roster, signing China Construction Bank and Chinese soft drinks manufacturer Wahaha.