Deals

Hero MotoCorp becomes title sponsor of new hockey league

January 9, 2013

Major Indian sport sponsor, Hero MotoCorp has become the inaugural title sponsor of the Hockey India League.

Aircel exits Chennai Open

January 7, 2013

Indian teleco, Aircel has announced that it will end its naming rights sponsorship of the Chennai Open tennis tournament at the conclusion of their year’s series.

LEA Sports Centre renew football sponsorship

January 4, 2013

Sporting goods retailer, LEA Sports Centre has renewed its backing of football in Malaysia by sponsoring the Sarawak’s Premier League and President Cup squads.

Singapore Athletics land new major sponsor, announcement soon

January 2, 2013

The Singapore Athletics Association could announce a lucrative sponsorship next week.

Gree and Yahoo join Tokyo 2020 bid

January 1, 2013

Japanese mobile social gaming network, Gree and Yahoo Japan have become sponsors of Tokyo’s bid to host the Olympic Games in 2020.

Emirates Airline renews Pakistan cricket deal

December 21, 2012

Major sport sponsor, Emirates Airline has renewed its sponsorship of domestic cricket in Pakastan for another year.

Goldwin Korea sponsors Mountaineering and Climbing Federation

December 20, 2012

The licensee of leading outdoor brand, The North Face in Korea, Goldwin Korea, has become a major sponsor of the International Mountaineering and Climbing Federation (UIAA) and will…

Li Ning strikes deal with Miami Heat

December 19, 2012

NBA team, the Miami Heat has announced Chinese apparel company Li Ning as a sponsor and will leverage a new range of footwear and apparel called WADE, developed…

Omega signs ambassador deal with Shanshan Feng

December 18, 2012

Watch brand Omega has announced Chinese golfer Shanshan Feng as a brand ambassador. Feng began her duties as an ambassador at last week's Dubai Ladies Masters which has…