Deals

Cairn India co-sponsors national teams

February 26, 2013

Energy and resource exploration company, Cairn India signed as a co-sponsor of the India's national hockey teams just prior to the second round of the FIH World League…

Axis Telekom sponsors Indonesia's The Voice

February 25, 2013

Indonesian mobile phone company, Axis Telekom has become a major sponsor of a new talent search television program called 'The Voice Indonesia'.

Xtep increase marathon sponsorship program with HKU deal

February 22, 2013

Chinese sporting apparel company, Xtep International, has become the official uniform sponsor for the University of Hong Kong's marathon team.

SINA Corp renews PGA Tour agreement

February 21, 2013

Chinese online media company, SINA Corporation will continue to produce and manage the PGA Tour's website in Mandarin after renewing its agreement for three years.

YesStyle signs deal with YouTube sensation Tiffany Alvord

February 20, 2013

Leading Asian fashion retailer, YesStyle has signed a unique sponsorship deal with singer-songwriter, Tiffany Alvord.

Gucci sponsors Hong Kong Masters

February 19, 2013

Italian fashion and leather goods brand, Gucci has become a major sponsor of international show jumping event, the Hong Kong Masters.

Metlife likes global appeal of World Baseball Classic

February 18, 2013

US life insurance company, Metlife Inc has become a global sponsor of the World Baseball Classic.

Kumho becomes official tire of major Chinese series

February 15, 2013

South Korean tire manufacturer, Kumho Tire Co, has become the official tire sponsor of leading Chinese car racing events, the China Touring Car Championship.

Hero ends IPL sponsorship a year early

February 14, 2013

In the same week it expanded sponsorship of field hockey in India, motorbike manufacturer, Hero Motocorp has announced it will end its sponsorship of cricket in the country.