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Lay’s Becomes Main Sponsor of Saudi Women’s Premier League
October 17, 2023
The Saudi Women’s Premier League has secured a deal with popular crisps brand Lay’s as its main sponsor,…
Indian Tyre Behemoth BKT Continues Backing KFC Big Bash League
October 13, 2023
Indian multinational tyre behemoth BKT Tyres will continue backing Australia’s KFC Big Bash League. Following the…
Roblox Eyes Partnerships In Football
October 12, 2023
Gaming platform Roblox is building partnerships with global football organisations as it seeks to cement a…
ICC Cricket World Cup Scores On The Streaming Sponsorship Front
October 11, 2023
With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…
Riyadh Season Partners Serie A’s AS Roma
October 10, 2023
Riyadh Season has secured a deal with Serie A team AS Roma to become the football…
Popular Japanese Haircare Brand Tokio Inkarami Banks On Volleyball’s Popularity
October 9, 2023
Volleyball World has secured a deal with Japanese FMCG company Ifing Co as the Official Partner…
China’s Luckin Coffee Partners Victoria’s Secret
October 6, 2023
With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…
Pepsi Scores Endorsement With Son Heung Min
October 5, 2023
Leading beverage brand Pepsi has sealed a deal with Tottenham Hotspur’s South Korean star Son Heung…
Carriall Eyes Expansion With KL Rahul Endorsement
October 4, 2023
Carriall, an online-first brand of smart travel products, is yet another Indian brand diving into the…
L’Oreal Scores Landmark Collaboration With Roblox
October 3, 2023
With an eye on the future, L’Oreal has recently streamed its Paris Fashion Week showcase on…
India’s Khelraja Partners Leicester City FC
October 2, 2023
EFL Championship team Leicester City FC have announced an official partnership with Khelraja, India’s leading online…
Volleyball World Clinches A String Of Deals In Busy September
September 22, 2023
Volleyball World has been busy securing a string of sponsorship deals this month, including a renewal…
UOB Scores Naming Rights For Bangkok’s New Entertainment Venue
September 21, 2023
In a landmark partnership for the Thai market, UOB is collaborating with AEG and The EM…
Luxury Eyewear Brand Gentle Monster Joins The Gaming Bandwagon
September 20, 2023
South Korean luxury eyewear brand Gentle Monster has jumped onto the gaming bandwagon with its latest…
India Olympic Association Scores A Raft Of Deals Before Asian Games
September 19, 2023
Ahead of the upcoming Asian Games in Hangzhou, the Indian Olympic Association (IOA) has announced a…
Kaiyun Sports Notches Another Premier League Deal
September 18, 2023
Premier League team Nottingham Forest have secured a sponsorship deal with Asian digital sport platform, Kaiyun…
Moschino Dives Into The Glitzy K-Pop Endorsement World
September 8, 2023
High-end Italian streetwear label Moschino has secured an endorsement deal with K-pop Girls’ Generation’s Tiffany Young. …
IDFC First Bank Scores A Massive Deal With Team India
September 7, 2023
The Indian Cricket Board has secured a deal with IDFC First Bank. The deal sees the homegrown bank bagging…
K-League Renews Sportradar Deal, Eyes International Growth
September 6, 2023
Leading global sports technology company Sportradar, which creates immersive experiences for sports fans, has renewed its existing…
Asia Cup 2023 Bags A Series Of Deals
September 5, 2023
The Asian Cricket Council (ACC) has scored a slew of sponsorship deals for the ongoing Asia…
Casio’s G-Shock Scores Endorsement Deal From Rising Indian Cricket Star
August 25, 2023
Casio G-Shock has sealed an endorsement deal with Indian cricketing starlet Shubman Gill. The 23-year-old batsman…
Vietnam’s Mykolor Treads Tried and Tested Route With Regional Football Sponsorship
August 24, 2023
Vietnamese paint brand Mykolor has secured a deal with the ASEAN Football Federation (AFF) to become…
Japan’s NTN Corporation Partners World Athletics
August 23, 2023
Japan’s NTN Corporation (NTN) has tied up an official partnership deal with World Athletics. The collaboration…
Asian Betting Firm 6686 Backs AS Monaco
August 22, 2023
Ligue 1 club AS Monaco have secured a sponsorship deal with the sports entertainment platform, 6686 Sport.…
Indian Engineering MNC Kirloskar Leverages On Long-Term Branded Content Play With CNN
August 21, 2023
Indian engineering MNC Kirloskar is continuing its long-term branded content partnership with CNN with a focus…
Local Furniture Maker Backs Team India
August 11, 2023
In yet another landmark deal, Bangalore-based office furniture maker, Featherlite, is backing Team India’s tour of West…
Estee Lauder Banks On Manchester United For Asian Men’s Beauty Market Share
August 10, 2023
In a landmark deal, cosmetics giant Estee Lauder is collaborating with Manchester United in its bid to engage…
Michael Kors Moves Into The K-Pop World
August 9, 2023
Following the lead of its luxury counterparts, American brand Michael Kors has been bitten by the…
Coca-Cola Gears Up For ICC ODI World Cup 2023 In India
August 8, 2023
Coca-Cola has partnered with the International Cricket Council (ICC) for the upcoming ICC ODI Men’s Cricket World…
Kodansha Renews Liverpool FC Partnership
August 7, 2023
Japanese publisher Kodansha has renewed its partnership deal with English football giant Liverpool FC. Kodansha first began…
