Deals

Yes Bank signs IPL deal

April 2, 2013

Yes Bank has become a major sponsor of the Indian Premier League (IPL) after signing a five-year deal with the Twenty20 cricket tournament.

Daredevils do Delhi Metro deal

March 27, 2013

The Delhi Metro Rail Corporation is finalising a deal with Indian Premier League franchise the Delhi Daredevils.

Toyota signs as Tokyo 2020 bid partner

March 27, 2013

Toyota has become an official partner for Tokyo's bid to host the Olympic Games in 2020.

Sri Lanka Cricket in mammoth co-sponsorship deal

March 26, 2013

Sri Lanka Cricket has landed its largest sponsorship to date with internet company Dialog and the Sri Lanka Tea Board signing as co-major sponsors.

Man Investments end Wild Rice sponsorship

March 22, 2013

Funds manager, Man Investments will not renew its sponsorship of Singapore theatre company Wild Rice and its biennial politically themed theatre festival.

Anti-tobacco group critical of jazz festival's cigarette sponsorship

March 21, 2013

Musicians Joss Stone, Craig David and Lisa Stansfield have been criticised by Indonesian anti-tobacco and child rights campaigners for performing at the International Java Jazz Festival because it…

Chery testing Brazilian sponsorship market

March 20, 2013

Chinese car manufacturer, Chery, has dipped its toe into the sport sponsorship market in Brazil via a short-term sponsorship deal with a club competing in the Sao Paulo…

ANZ sponsors new National Geographic Channel program

March 19, 2013

Australia and NZ bank, ANZ has become the major sponsor of The Link, a new technology television program that will air exclusively on National Geographic Channel (NGC) across…