January 29, 2014
The Women’s Tennis Association, which has opened an office in the city-state, is set to revamp its season ending WTA Championships.
January 28, 2014
English Premier League team Liverpool FC, which is in contention for a Champions League qualifying spot, has announced a two-year deal with Garuda Airlines.
January 27, 2014
Telco giant Vodafone (VOD.L) has scored a major inroad with a fully branded Metro station in Gurgaon, Delhi.
January 23, 2014
Choo Sarang, the daughter of mixed martial artist Choo Sung Hoon, has been chosen as the official ambassador of Johnson’s Baby.
January 21, 2014
The Korean automobile manufacturer, one of the fastest growing brands in the world, has scored a long-term partnership deal with leading UK-based contemporary art institution Tate.
January 20, 2014
US-based brand Oakley has announced an exclusive, two-year deal to be the Asian Tour’s official eyewear and footwear partner.
January 17, 2014
EPL club Arsenal have sealed a deal with Chinese IT & Communications giant Huawei as their new global smartphone partner.
January 16, 2014
The Spanish La Liga football authorities have unveiled the LFP World Challenge, an ambitious series of pre-season tournaments, to raise their brand awareness and compete with the likes…
January 14, 2014
FIFA has extended its sponsorship deal with global electronic payments provider Visa until 2022.
January 13, 2014
This season’s Australian Open has just kicked off, but reigning men’s singles titleholder Novak Djokovic has bagged another lucrative global endorsement deal in Japanese watch maker Seiko.