Deals

Major sponsors praise Tokyo 2020 bid

March 11, 2013

Toyota and ticketing agency PIA Corporate have praised Tokyo's bid for the 2020 Olympics Games in a presentation to the International Olympic Committee's (IOC) Evaluation Commission.

adidas targets Chinese women through Hebe deal

March 7, 2013

Popular Chinese singer, Hebe Tien from Mandopop girl group S.H.E, has become a brand ambassador for sporting equipment and apparel brand adidas.

Northport renews and expands Malaysia golf sponsorship

March 6, 2013

Port operator, Northport Malaysia has renewed and increased its sponsorship of golf in Malaysia.

Beckham becomes Chinese football ambassador

March 5, 2013

The Chinese Football Association has made football star, David Beckham its first global ambassador in a deal brokered by the association's marketing partner, sports marketing company IMG.

Singha to leverage Man United Bangkok match as part of anniversary

March 4, 2013

English Premier League club, Manchester United will play a pre-season game in Bangkok and the club's official beer partner, Singha has been announced as the match's major sponsor.

Football clubs ramp up social media use in China

March 1, 2013

A new study by Shanghai research company Mailman Group shows that leading professional football clubs rely heavily on social media in China to help generate fan awareness and…

Canon tees off Asian golf sponsorship with Asian Tour deal

February 28, 2013

Photographic and digital image solutions company, Canon has made a significant move into golf in Asia by signing as the official imaging partner of the Asian Tour.

Cairn India co-sponsors national teams

February 26, 2013

Energy and resource exploration company, Cairn India signed as a co-sponsor of the India's national hockey teams just prior to the second round of the FIH World League…