Deals

Pearls becomes Super Fight League title sponsor

April 16, 2013

Asia's largest mixed martial arts competition, Super Fight League (SFL) has announced PACL India Limited (Pearls) as its title sponsor.

Jingdong becomes Chinese Super League partner

April 16, 2013

B2C e-commerce company, Jingdong has become the exclusive online retail partner of the Chinese Super League (CSL).

Dentsu appointed to SEA Games Myanmar

April 12, 2013

Japanese advertising and public relations company, Dentsu, has been appointed as the sponsorship manager for the 27th SEA Games that will be in Myanmar in December.

Team Golf League appoints Total Sports Asia

April 11, 2013

Unique Asian amateur golf tournament, Team Golf League, formerly Touché Golf League (TGL), has appointed sports marketing agency Total Sports Asia as its exclusive marketing partner.

Uniqlo signs first golf global brand ambassador

April 10, 2013

Japanese fashion retailer, Uniqlo has signed Australian professional golf Adam Scott as a global brand ambassador.

Indonesia's Telkomsel does Gunners deal

April 9, 2013

Indonesian mobile phone company, Telkomsel, has become a major sponsor of English Premier League club, Arsenal FC.

Pepsi signs deal with Asian Football Development Project

April 9, 2013

PepsiCo has signed a one-year deal with Asian Football Development Project (AFDP) to help encourage young people in Asia, particularly women, to play a greater role in society…

Bose signs Chinese PGA TOUR deal

April 5, 2013

Audio equipment specialist, Bose Corporation has become a major sponsor of golf's PGA TOUR in China.

Carlsberg becomes Chinese Super League sponsor

April 4, 2013

Danish beer brand, Carlsberg, has expanded its football sponsorship program by becoming the exclusive beer partner of the Chinese Super League (CSL).

AOKI becomes Tokyo 2020 bid partner

April 3, 2013

Japanese fashion retail chain, AOKI Holdings, has become the latest sponsor of Tokyo's bid to host the 2020 Olympic and Paralympic Games.