Deals

KLM Royal Dutch back Singapore's Tulipmania

April 25, 2013

Netherlands based carrier, KLM Royal Dutch Airlines is a major sponsor of Tulipmania, a gardening exhibition that will be held at Singapore's Gardens By the Bay from April…

Telekom Malaysia to sharpen sponsorship focus

April 24, 2013

Malaysia's largest telco, Telekom Malaysia has sharpened its sports sponsorship strategy and will no longer sponsor anything and everything, according to the company's chief marketing officer, Rozalila Abdul…

China Unicom extend global table tennis deal

April 23, 2013

China Unicom has renewed its major sponsorship of the International Table Tennis Federation (ITTF) in a deal brokered by ITTF's sponsorship and marketing agency TMS International.

Golf sponsor sees bright future in China

April 22, 2013

Major sponsor of golf in Asia, HSBC has said that 14 year old Chinese golfer, Guan Tianlang’s performance in the Masters will have a cascading effect on the…

Money Square Japan renews baseball deal

April 19, 2013

Japanese foreign exchange company, Money Square Japan, has renewed its sponsorship of the Yakult Swallows baseball team that competes in Japan’s Nippon Baseball League.

Agencies setting up shop in Singapore

April 18, 2013

Sports marketing agencies, Pitch International and MP & Silva have formed a partnership that will see the two work together on selected projects in Asia.

Total Sports Asia reappointed as boxing TV rights distributor

April 17, 2013

The world governing body for boxing, the International Boxing Association (AIBA), has renewed its partnership with sports marketing agency, Total Sports Asia (TSA).

Pearls becomes Super Fight League title sponsor

April 16, 2013

Asia's largest mixed martial arts competition, Super Fight League (SFL) has announced PACL India Limited (Pearls) as its title sponsor.

Jingdong becomes Chinese Super League partner

April 16, 2013

B2C e-commerce company, Jingdong has become the exclusive online retail partner of the Chinese Super League (CSL).

Dentsu appointed to SEA Games Myanmar

April 12, 2013

Japanese advertising and public relations company, Dentsu, has been appointed as the sponsorship manager for the 27th SEA Games that will be in Myanmar in December.