Deals

Sports marketing researcher, TNSSport has announced the launch of Asia Soccerscope, the first dedicated, syndicated football-tracking product in Asia. The expansion follows successful development of Euro Soccerscope. Asia…

World Snooker has announced Honghe Industrial as the new naming rights sponsor of the China Open which starts next week. The agreement has been struck by the Chinese…

US law firm Foley & Lardner LLP has been announced by the 2007 Special Olympics World Summer Games Executive Committee (GEC) as its international legal counsel for the…

Listed Chinese media company TOM Group Limited is planning an exit from its sports business operation, the move to enable it to focus more on its other core…

Kia Motors has just announced a major sponsorship deal with the Chinese Football Association. The South Korean automotive manufacturer will be the official automotive partner of the Chinese…

The China Mahjong Association (CMA) has announced gaming industry software developer Playtech as its major sponsor. As part of the three year deal, Playtech will be the CMA's…

US semiconductor technology company Texas Instruments has shown its commitment to the China market through the appointment of its first Chinese national as president of the company's local…

Korean automotive manufacturer KIA has announced that it will be the naming rights sponsor of X Games Asia 2007, which will run from May 3-5 in the KIC…

Chinese brand Li Ning will be the first local sportswear manufacturer to sponsor a foreign Olympic team, following its signing of a new deal with the Swedish Olympic…

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Anheuser-Busch Cos, the company behind Budweiser beer has plans to double the number of Chinese cities the brand is sold in over the next five years, a move…

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Ang Lee, Chinese movie director of films such as Brokeback Mountain and Crouching Tiger, Hidden Dragon has been become a consultant for the 2008 Beijing Olympic Games. The…

Leading beverage brand Coca Cola has extended its involvement in the Special Olympics to include the 2007 World Summer Games in Shanghai. Coke executive vice president Muhtar Kent…

China Construction Bank has signed as a partner of the Special Olympics World Summer Games to be held in Shanghai in October 2007. As part of the deal,…

Sporting apparel giant Nike has announced five new vice presidents as it continues its push into Asia. The company has named Willem Haitink as vice president and general…

Leading interactive media agency AKQA has announced plans to expand operations in Asia and open an office in Shanghai. Tom Bedecarre, Chief Executive Officer of AKQA said that…

Softdrink company Pepsi has been busy introducing Gatorade to mainland China during 2006 having finalised a number of new sponsorship deals promoting the sports drink brand. Following the…

Asian communications and public relations firm Upstream Asia is ramping up its operations in China and is set to raise capital for expansion via a listing on the…

Global advertising conglomerate WPP Group has commissioned a research study which revealed that Chinese sports fans have a greater affinity with Olympic sponsors - the study showing that…

Chinese sportswear company PEAK has announced NBA Houston Rockets plyer Shane Battier as an official spokesperson for the brand. The deal follows a 2-year US $4 million sponsorship…

Chinese Basketball Association league club, the Shanghai Huizhong has announced a three year sponsorship with Nanjing-based air-conditioner maker Huizhong Electronics signing as the club's major sponsor for what…

Leading ticketing company Ticketmaster has expanded into China through a joint venture called Beijing Gehua Ticketmaster Ticketing (Gehua Ticketmaster), which will be the exclusive ticket supplier of the…

International brand consultants CBX Worldwide Partnership has teamed up with Kotler Marketing Group China to assist companies with branding efforts in China. The new venture will be called…

At this month's Sports and Your Brand - China Media Challenge forum held in Beijing, a spokesperson from the Institute of Beijing Olympic Economy has suggested that more…