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Cable Thai signs EPL broadcast sponsors
May 23, 2013
Cable television operator, Cable Thai Holdings has sold over 5 billion baht in sponsorship for this 2013-15 English Premier League coverage.
Sahara calls time on Cricket after lengthy dispute
May 22, 2013
An ongoing dispute between major sport sponsor Sahara India and cricket governing body, Board of Control for Cricket in India (BCCI), has resulted in the sponsor withdrawing its…
Indonesia encourages badminton players to get individual sponsors
May 21, 2013
Indonesia's head national badminton coach, Christian Hadinata, has said that giving players the freedom to seek their own personal sponsorship and endorsement deals would lead to better performances.
Pizza Hut sponsors Women's Asia Cup Qualifiers
May 21, 2013
Pizza Hut has become a major sponsor of the AFC Women's Asia Cup Qualifers.
Ssangyong sponsors major social media and gaming event
May 17, 2013
Korean automotive manufacturer Ssangyong Motor Company, has become an official sponsor of Good Game Show Korea 2013, a major social media and gaming conference and exhibition to be…
AirAsia signs QPR stadium deal
May 16, 2013
Air Asia has increased its football sponsorship program by becoming the naming rights sponsor of the Queen Park Rangers' home stadium.
IG Group sponsors The Apprentice Asia
May 15, 2013
Financial services company, IG Group, has become a major sponsor of ‘The Apprentice Asia’ and hopes to increase brand awareness in the Asia Pacific region.
Fila Philippines sponsors Rugby Sevens squad
May 14, 2013
Apparel and footwear brand Fila is ramping up its branding in the Philippines and recently sponsored the country’s entrant, the Fila Volcanoes, in the Rugby World Cup Sevens…
Sime Darby ramps up golf sponsorships with European Tour deal
May 14, 2013
Malaysian conglomerate, Sime Darby has increased its global golf sponsorship program by becoming the first Asian based sponsor of the European Tour’s marquee event, the BMW PGA Championship…
Audi renews Singapore Repertory Theatre deal
May 10, 2013
Audi has renewed its sponsorship of the Singapore Repertory Theatre for a further year and will continue to leverage the sponsorship through a series called Audi Classics.
