Deals

TSINGTAO BEER CONTINUES MARATHON SPONSORSHIP

April 22, 2007

Domestic beer brand Tsingtao Beer has continued its major sponsorship of the Xiamen International Marathon, with the 2007 sponsorship being its fifth consecutive year with the major event.…

VOLVO SPEND CONTINUES AS GOLF PIONEER STEPS DOWN

April 22, 2007

Further to last month's announcement that Volvo will extended its sponsorship of the China Golf Open through to 2015, the car manufacturer has also said its investment in…

OFFICE FURNITURE SPONSOR APPOINTED FOR BEIJING GAMES

April 22, 2007

Staples Commerce and Trade Co has been announced as a sponsor of the 2008 Olympic Games, the company to join a list of sponsors which is now totals…

YOKOHAMA MAITAINS AMATEUR MOTORSPORT ASSISTANCE

April 22, 2007

International tire manufacturer Yokohama Tires has commented on its sponsorship of the Yokohama Tire Polo Cup Challenge motor racing series, the deal now entering its third consecutive year.…

NEW CUSTOM CORPORATE HOSPITALITY PROGRAM FOR BEIJING GAMES

April 22, 2007

Chicago USA based sports marketing and media agency rEvolution has launches a new concept in corporate hospitality for the 2008 Beijing Olympic Games. The offering has been tentatively…

SOCCER PRINCE HITS THE MARKET

April 17, 2007

Specialist branded content company ESP (a Mindshare unit) is seeking corporate partners for a new soccer program which will feature on Hunan Satellite later this year. Matt Eaton…

NEW HDTV PARTNER FOR X GAMES

April 17, 2007

High definition TV brand Olevia has been announced as the official HDTV of the ESPN's KIA X Games Asia in Shanghai. Olevia's involvement with the event includes extensive…

UNI PRESIDENT BECOMES OLYMPIC SPONSOR

April 14, 2007

Taiwan based food conglomerate Uni President has become a Beijing Olympics sponsor and will have the title of official instant noodle sponsor of the games. As part of…

YILI EYES INTERNATIONAL EXPANSION THROUGH GAMES DEAL

April 14, 2007

Inner Mongolia Yili Industrial Group Co. Ltd is the first local dairy product enterprise to be an official sponsor for Beijing 2008 Olympic Games. Inner Mongolia Yili Industrial…

OFFICIAL TRANSLATOR APPOINTED FOR GAMES

April 14, 2007

YuanPe Translation has been announced as the Beijing 2008 Olympic Games official written and oral translation services provider. The Beijing Organizing Committee Olympic Games (BOCOG) Market Development Minister,…

FIRST CHINESE BUILDINGS MATERIALS OLYMPIC SPONSOR

April 14, 2007

The Beijing Organizing Committee Olympic Games (BOCOG) has announced Der Floor as the official flooring supplier sponsor of the Games. It will be the first time a Chinese…

SUBARU AND MITSUBISHI OPTIMISTIC ABOUT MOTORSPORT SPONSORSHIP

April 14, 2007

Automotive manufacturer Subaru and the local manufacturer of Mitsubishi vehicles have provided some comments about their motorsport partnerships in China. Subaru (Beijing) Plan Development Vice President, Tian Cun…

NEW SKIN FOR BASKETBALL ASSOCIATION

April 14, 2007

DescriptionThe Chinese Basketball Association (CBA) have finalised a deal with Australian compressions garment company Skins. As part of the five year commercial deals, Skin will provide its compression…

IMG BUSINESS COMPERIO OPENS HONG KONG OFFICE

April 14, 2007

Comperio Research, which is part of sports marketing and media outfit IMG has opened an office in Hong Kong and appointed its head of new business development, James…

GAMES ANNOUNCE WOOL AND TEXTILES PARTNER

April 14, 2007

China's largest wool processing and knitting company, the Shanghai-based Hengyuanxiang Group has become an a sponsor of the Beijing Olympics as well as providing funds, the company will…

HAIER SPONSORS OLYMPIC GAMES

April 10, 2007

Electrical manufacturer Haier Group has become the only domestic electrical appliances sponsor of the 2008 Olympic Games and is understood to have paid 200 million yuan for the…

SHENZHEN JINWEI BEER JOINS 2007 CHINA FOOTBALL SUPER LEAGUE

April 10, 2007

Domestic beverage company Shenzhen Jinwei Beer has been announced as an official sponsor of the 2007 China Football Super League. Nan Yang, Chinese Football Association vice president, said…

ZHEJIANG MENGNA KNITTING BECOMES OFFICIAL GAMES SUPPLIER

April 10, 2007

The Beijing Olympics have announced Zhejiang MengNa Knitting as the official socks supplier for the Beijing 2008 Olympic Games. Zhejiang MengNa Knitting will pay 5 million dollars over…

HONG KONG ROYAL FURNITURE BECOMES OLYMPIC SUPPLIER

April 10, 2007

Hong Kong Royal Furniture Holding Limited has been announced as the Official Furniture Supplier for 2008 Beijing Olympic Games. As part of the deal Hong Kong Royal Furniture…

CHINA AOKANG GROUP ANNOUNCED OFFICIAL OLYMPIC SUPPLIER

April 10, 2007

The Beijing Organizing Committee Olympic Games (BOCOG) have announced China Aokang Group as the Official Leather Products Supplier of Beijing 2008 Olympic and the Paralympics Games. As part…

BANK OF SHANGHAI SPONSORS A1 GP

April 10, 2007

The Bank of Shanghai has been announced as the title sponsor of the A1 GP round in China. The company will be the title sponsor of the Shanghai…

NEW ONLINE YOUTH WEBSITE TO LAUNCH

April 7, 2007

Online gaming company Dynasty Gaming Inc and Beijing based NextMart Inc have announced a significant new joint venture to be called Bobo Media. The new venture is an…

NBA MATCHES FOR MACAO

April 1, 2007

The US National Basketball Association (NBA), the Chinese Basketball Association and the Venetian Macao Resort Hotel have announced that The Venetian Macao will host the first NBA event…

NEW GATORADE DEAL TO INCLUDE CHINA

March 29, 2007

Sport drink giant Gatorade has expanded its existing marketing partnership with the US's National Basketball Association (NBA) to include a number of countries in the Asia Pacific region,…

PAPA JOHN'S TO RAMP UP CHINA OPERATION

March 29, 2007

US based pizza chain Papa John's has announced aggressive expansion plans for China which will are likely to lead to a number of sponsorship opportunities. The company said…

WOMENS TENNIS TO EXPAND IN CHINA

March 29, 2007

The Sony Ericsson WTA Tour has announced that as part of its Roadmap 2010 circuit structure plan, Beijing has been awarded a major nine-day mandatory tennis tournament featuring…

SOHU ANNOUNCES OLYMPIC ONLINE MEDIA COLLABORATION PROGRAM

March 28, 2007

Further to this week's call for tenders by International Olympic Committee for the internet and mobile rights for mainland China for the 2008 Beijing Olympics, online media, search…

HERBALIFE LICENSE TO TRIGGER CHINA EXPANSION

March 25, 2007

Expect the local marketing efforts by international nutrition company Herbalife to increase following the announcement that it has received its direct selling license from China's Ministry of Commerce.…

TENDER CALLED FOR CHINA INTERNET AND MOBILE RIGHTS

March 25, 2007

A tender for the internet and mobile rights for mainland China for the 2008 Beijing Olympics have been called by the International Olympic Committee with interested parties asked…

ROLLS-ROYCE TO PARTNER ORCHESTRA TOUR OF CHINA

March 25, 2007

The London Symphony Orchestra (LSO) has announced Rolls-Royce plc as the sole sponsor of its 2007 Tour of China. The deal follows Roll-Royce's partnership with the LSO in…