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Alia Bhatt Wheels Into Lucrative Hero Motocorp Deal
July 28, 2014
Fresh from tasting box office success with 2 States and Humpty Sharma Ki Dulhania this year, 21-year-old Bollywood starlet Alia Bhatt has secured yet another brand endorsement in…
Indian cricketers tipped for steep endorsement boosts after Test performances
July 24, 2014
Following India’s remarkable win at the Lord’s Test match against hosts England, the likes of Ishant Sharma, Bhuvaneshwar Kumar, Murali Vijay and Ajinkya Rahane will see their endorsement…
Resorts World Manila Masters Returns With Sponsorship Boost
July 23, 2014
The second edition of the Resorts World Manila Masters returns to Manila Southwoods Golf and Country Club from November 20 to 23, with a record prize sum of…
Li Ning Partners World Kabaddi League
July 22, 2014
The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.
Hero MotoCorp Branches Into ISL Partnership
July 21, 2014
Two-wheeler manufacturer Hero MotoCorp has become the title sponsor of the Indian Super League (ISL) football tournament.
Hero Motocorp Wheels into Limacol CPL Partnerships
July 10, 2014
Indian motorcycle maker Hero Motocorp has sealed sponsorship deals with two Limacol Caribbean Premier League (CPL) cricket franchises.
Chinese Firm Partners Rayo Vallecano
July 9, 2014
La Liga club Rayo Vallecano has sealed a new shirt sponsorship deal with Chinese sports management firm NJQY.
Samsung Invests In Cycling Partnership
July 8, 2014
Korean electronics giant Samsung has sealed a a global partnership with bicycle manufacturer Trek Bicycle and its UCI ProTour cycling team Trek Factory Racing.
Chevrolet Launch Man Utd Edition Cars in India
July 7, 2014
American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…
HK Golf Association seals apparel partnership in weak market
July 4, 2014
Japanese sportswear company Descente (Hong Kong Descente Trading) has announced a multi-year deal to become an official partner of the Hong Kong Golf Association (HKGA).
