Deals

Tsingtao Seals Asian Football Confederation (AFC) Sponsorship Deal

December 11, 2013

Brewery giant Tsingtao (Tsingtao) has become the first Chinese company to partner the Asian Football Confederation (AFC), the continent’s governing authority, in a three-year deal.

Shikhar Dhawan Scores Jolly Roger’s Endorsement Deal

December 10, 2013

India’s latest left-handed opener Shikhar Dhawan is set to become the brand ambassador for Jolly Roger’s music CDs.

Prudential raises bar on concert investment in Asia: Partners Rolling Stones Asian Tour

December 9, 2013

Prudential Corporation Asia, alongside its asset management subsidiary Eastspring Investment, has secured title sponsorship of the legendary rock band’s ‘14 On Fire’ tour.

Raveena Tandon Endorses Children’s Energy Drink

December 6, 2013

Former Bollywood star and TV chat show host, Raveena Tandon, has become the first brand ambassador of Notty, a fruit-based energy drink for children.

Myanmar Football Federation Secures Sponsorship Deal

December 5, 2013

Ahead of the 27th SEA Games (December 11 to 22) Myanmar football has received a significant sponsorship boost from Qatari telco company, Ooredoo.

MS Dhoni Bats More Lucrative Endorsements

December 4, 2013

The 32-year-old Indian captain has scored a double bat sponsorship deal with Spartan Sports and Amity University.

King’s Cup Golf Tournament Scores More Sponsors

December 2, 2013

The King’s Cup, one of the key golf tournaments in Southeast Asia has received a significant sponsorship boost, after securing new deals with Sports Authority of Thailand (SAT)…

X-Bionic Becomes Title Sponsor of The Venus Run

November 29, 2013

Swiss premium sportswear brand X-Bionic is set to sponsor the Venus Run, one of the newest female-only running events in the Singapore Amateur Athletic Association’s (SAA) calendar.

Hallyu It Girl Clara Scores MTG Deal

November 28, 2013

Clara, who became a global YouTube sensation earlier this year, with her acrobatic pitching in a baseball game’s opening ceremony, is the latest brand ambassador for Korean cosmetic…

Hrithik Roshan Unveils His Own Menswear Label

November 26, 2013

Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.